Sitemap - 2024 - Following the Yuan

#57: One kidnapped woman’s different narratives ✂️, Peet’s Coffee’s China experiment 🧪 | Following the Yuan

[OOO] Shenzhen Huaqiangbei electronics market | Following the Yuan

Why do Chinese workers may need 996 insurance? 💼 | Following the Yuan

‘People Like Me’: We Need to Talk About China’s Invisible Blue-Collar Workers 🦺 | Following the Yuan

Endless business closures, through the eyes of a Chinese consumer 👀 | Following the Yuan

#56: Non-incidental public violence 😞, the COVID Graduating Class 😞, Clampdown on emotions 😞 | Following the Yuan

The late late reaction of the Trump victory that no one asked for (2/2) | Following the yuan

The late late reaction of the Trump victory that no one asked for (1/2) | Following the yuan

Why am I optimistic about Starbucks China ☕ | Following the Yuan

#55: Double 11 🛒(Is Ralph Lauren a victim?), The fall of gym membership model 🏋🏻‍♀️(Will's and ClassPass) | Following the Yuan

#54: National holiday edition (tourism, box office, stock market) 😃| Following the Yuan

[OOO] Yiwu International Trade Market and Beixiazhu e-commerce village 🎥 | Following the yuan

#53: 🥮 Mooncakes and Kanye 🥮 | Following the Yuan

Why are stores closing in droves in China's tier-1 cities?

#52: Chinese consumers VS the market 👥, Luckin's bet on overseas & Black Myth: Wukong 🐒, Solulu to marriage rates 👶| Following the Yuan

[Sick note] Pausing for 2 weeks due to an eye emergency

China’s sex toy makers are hitting the right spot 🎯 | Following the Yuan

#51: Longer work hours 😪, Nike's China controversy 🏓, high-end outbound travel recovers 🥂, Grandpacore 👴🏻,deprioritizing hair transplant 🌱| Following the Yuan

The social contract and communication model in China's oil tank truck story 🚚| Following the Yuan

#50: China polarizes on (Beagles 🧪, Japanese school stabbing 🏫) & Rewriting business rule book as (mainland F&B brands back off in HK 🤺, premium brands hit the rocks 🪨) | Following the Yuan

What does Manner’s incidents say about China's consumer market and media environment? ☕ | Following the Yuan

Q&A: Comparing China and India with Kyle Chan | Following the Yuan

#49: Censoring stabbing incidents 🤬, China sponsors at UEFA 🏟, Consumers' soul-searching 👻, Starbucks China 🙌, Tmall store closures 🛒 | Following the Yuan

Forgetting and remembering June 💭 | Following the Yuan

#48: White-people food 2.0 🥪, Versace’s controversial ambassador ⚜️, Miniseries shakeup📱, 618 war 🛍️, Perfect Diary’s imperfect sales 💋| Following the Yuan

How to manage China anxiety | Following the yuan

[OOO] Fuzhou 'Yadao' oriental aesthetics art market | Following the yuan

#47: The fall of Baidu & Bloomage ⏬, McDonald’s food safety issues 🍽️, Racy coconut milk 🥥, Pets on train (?) 🐶 | Following the yuan

What I've learned running this newsletter (2024 edition) | Following the yuan

May 1 Travel Edition: Top outbound destinations ✈️, Luxury buying in Japan 🥂, Ancient town tourism🏮, Lower-tier city boom (?) ⬇️ | Following the Yuan

#46: Taiwan singer 'canceled'🚫, Prada wins in Asia 🙌, Starbucks' heavy discounts ✂️, new product development crossovers 🏷️, Weifang int'l Kite festival🪁 | Following the yuan

How a small-town milk tea shop becomes the face of China's consumer brands🧋| Following the yuan

[OOO] Shanghai Adult Products Industry expo 🌸 | Following the yuan

#45: JD.com's AI double 🤖, Beijing Marathon scandal 🏃🏻, dining-out economy 🍽️, cash rewards for store opening 🛍️, killing rumors 🤳🏼 | Following the yuan

#44: Chengdu Disney 🏰, China's 1st F1 driver 🏁, Rapha enters China 🚴, Kosé quits Tmall🧖‍♀️, Xiaomi’s PR fight 🚙 | Following the yuan

Why visiting China is important in 2024?👋 | Following the yuan

China is positioning Hainan as a duty-free haven. Will it fulfill its potential? 🌴| Following the yuan

Week #43: Is Supreme too slow with its China move? 🛹 Ethics over bringing the dead back to life with AI, 🤨 315 gala for consumer rights 🎉 | Following the yuan

Why am I hopeful(ish) about Country Garden's 'ghost city' in 2024? | Following the yuan

Week #42: Two sessions PR opportunity 📣, Hating on Huawei princess 👿, Chinese Temple Block on the block 🪷 | Following the yuan

Week #41: Food brands love that you hate cilantro 🌿, China's male HPV vaccine 👫, The Margaret Zhang divide➗ | Following the yuan

An FAQ on Chinese New Year 2024 campaigns + 33 in fashion | Following the yuan

Week #40: Hainan fiasco II ⚠️, Oatly's struggle in Asia (China) 🌾, New year cinema winners and losers 🥇 | Following the yuan

Freelancer pitch guide for Following the yuan ✍️

🎙️What has Anta done wrong in PR for its Amer Sports IPO, Messi's avoidable PR scandal in Hong Kong and Tokyo, with Ivy Yang | Following the yuan

Week #39: Starbucks & McDonalds' lower-tier city expansion 🌱, Tatler Asia's Messi Mess 💔, Year-end bonus cut 📉| Following the yuan

Unpacking Amer Sports IPO 📦 | Calling the Shots x Following the yuan

Week #38: China’s new favourite game 🃏, fashion concept stores bite the dust 👚, angry cat lovers push for animal rights 🐒 | Following the yuan

Week #37: Biz opportunities in sports safety ⛑️, ‘No, thank you’ to eating bitter 💢, Tims Hortons’ subway experiment ☕ | Following the yuan

🎙️How has China's pro wrestling scene changed, according to Adrian Gomez of Middle Kingdom Wresting | Following the yuan

From Shanghai to Shibuya: How are Chinese beauty brands cracking the code in Japan?

Week #36: Taiwan influencers🍍, the Harbin marketing gimmick 🧙‍♂️, Fosun’s struggle with fashion 😵‍💫 | Following the yuan

🐉 10 consumer trends that will continue to shape China in 2024 | Following the yuan

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