Week #39: Starbucks & McDonalds' lower-tier city expansion 🌱, Tatler Asia's Messi Mess 💔, Year-end bonus cut 📉| Following the yuan

Will Messi play in Japan, will he not?

It’s the year-end for those who celebrate Lunar New Year, as I prepare for another edition of the LNY fashion campaigns for the year of dragon, I’d like to let you know that next week’s newsletter would be paused. If you just became a paid subscriber, let me know and I’m happy to extend your membership to get you your money worth 🤌.

What else do Chines…