China explainer 📙

How a small-town milk tea shop becomes the face of China's consumer brands🧋| Following the yuan

HeyTea's story is not just about milk tea. It is a testament to the power of small-town dreams, savvy marketing, and a relentless pursuit of quality.

Apr 25 •

Why visiting China is important in 2024?👋 | Following the yuan

Visa's hard, exit bans are scary, there may be a war on the horizon. But physical visits can bring you more value than any second-hand information…

Apr 3 •

Am FAQ on Chinese New Year 2024 campaigns + 33 in fashion | Following the yuan

For the year of dragon, marketing tends to be more traditional than that of other zodiac signs.

Feb 26 •

Christmas special III: what does the popularization of mulled wine🍷tell you about China? | Following the yuan

Understand how China consumer market works via these 3 trends that dominate Shanghai this Christmas (3/3)

Dec 20, 2023 •

Christmas special II: what does Christmas (pet) market🎄tell you about China? | Following the yuan

Understand how China consumer market works via these 3 trends that dominate Shanghai this Christmas (2/3)

Dec 14, 2023 •

Christmas special I: what does wall-climbing Santas 🎅 tell you about China? | Following the yuan

Understand how China consumer market works via these 3 trends that dominate Shanghai this Christmas (1/3)

Dec 12, 2023 •

How is Chinese internet reacting to the Biden-Xi meeting? | Following the yuan

Translation of trending lists today from Weibo, Baidu, Douyin, Kuaishou, Bilibili and Xiaohongshu, with over 3 billion monthly active users in total

Nov 16, 2023 •

🥊Why does 'China’s Age of Malaise' mean that your China watching needs a revamp? | Following the yuan

ft. my arguably irrelevant iPhone gallery

Oct 30, 2023 •

🔦How 2 influencers with 32 million fans shed light on a neglected demographic in China | Following the yuan

While consumer brands are forever courting the youngest generation, I believe the phenomenon offers invaluable insights for businesses that aim to…

Sep 17, 2023 •

and

[Sick note🤒] instead of a 'Weekly', I want to show you...

My Chinese media recipe.

Sep 5, 2023 •

🕊️3 parallel society and business trends between China and the U.S. (Part I)

We have more in common after all 🥺

Jul 14, 2023 •

🚫What does being ‘canceled’ mean in China?

From military reference to sexual harassment to tax evasion, how is ‘being canceled’ in China any different? Join our Twitter Space this Thursday for a…

Jul 4, 2023 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts