Following the Yuan

Following the Yuan

Home
Podcast
Consumer news digest 📆
Deep dive 🤔
China explainer 📙
China color 🎨
Think piece 🧠
Archive
About

China explainer 📙

Will China’s first childcare subsidies work? [RSVP to Webinar] | Following the Yuan x ApertureChina
A 30-minute coffee chat with paid subscribers. RSVP for a Zoom invite to your email.
 • 
Yaling Jiang
How RedNote's commercial nature protects social progress in China 🌱 | Following the Yuan
The $26-billion platform’s consumer-driven roots make space for progressive voices within limits.
 • 
Yaling Jiang
1
The curious case of Labubu's Chinese identity 🎫 | Following the Yuan
Ambiguity is good, ambiguity is safe.
 • 
Yaling Jiang
1
Why Loewe, Arc’teryx, and Miu Miu nailed 2025’s Chinese New Year spirit🧧 | Following the Yuan
Fashion brands have the power to spotlight on local culture, local craft and local artists in their CNY campaigns, and they should make the most of that…
 • 
Yaling Jiang
 and 
Rongrong Zhuge
1
My op-ed on Time & other analyses of #TikTokRefugees on Red Note 🔴📝 | Following the Yuan
A roundup of reading lists and analyses on Xiaohongshu/Red Note and the great digital migration in terms of personal stories, internet culture, and…
 • 
Yaling Jiang
2
[1/2] 10 forecasts for China’s consumer market in 2025, macro environment edition | Following the Yuan
Russian goods and lookalikes are leveraging their image as China’s ally to appeal to a patriotic audience.
 • 
Yaling Jiang
The late late reaction of the Trump victory that no one asked for (2/2) | Following the yuan
When you read China-related in English, it’s usually filtered through something like an air purifier, sifting out misinformation and conspiracies…
 • 
Yaling Jiang
Why are stores closing in droves in China's tier-1 cities?
This isn’t indicative of a looming decline in China, nor is it representative of the entire country. However, it does signal the beginning of a paradigm…
 • 
Yaling Jiang
5
The social contract and communication model in China's oil tank truck story 🚚| Following the Yuan
This story is just one of many hidden under China’s broken information system that will never see the light of day.
 • 
Yaling Jiang
What does Manner’s incidents say about China's consumer market and media environment? ☕ | Following the Yuan
How did a mom-and-pop concept become the epitome of capitalism?
 • 
Yaling Jiang
Q&A: Comparing China and India with Kyle Chan | Following the Yuan
'India is like China was 15-20 years ago', but how? To better frame my views on two of the most important consumer markets, I turn to a Princeton…
 • 
Yaling Jiang
2
How to manage China anxiety | Following the yuan
China has often been portrayed as ‘the other’ — weird and scary, partially thanks to its own censorship rules. This sentiment turns any negative story…
 • 
Yaling Jiang
2
© 2025 Yaling Jiang
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture