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Why Loewe, Arc’teryx, and Miu Miu nailed 2025’s Chinese New Year spirit🧧 | Following the Yuan
Fashion brands have the power to spotlight on local culture, local craft and local artists in their CNY campaigns, and they should make the most of that…
Jan 28
•
Yaling Jiang
and
Rongrong Zhuge
15
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Why Loewe, Arc’teryx, and Miu Miu nailed 2025’s Chinese New Year spirit🧧 | Following the Yuan
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My op-ed on Time & other analyses of #TikTokRefugees on Red Note 🔴📝 | Following the Yuan
A roundup of reading lists and analyses on Xiaohongshu/Red Note and the great digital migration in terms of personal stories, internet culture, and…
Jan 16
•
Yaling Jiang
18
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My op-ed on Time & other analyses of #TikTokRefugees on Red Note 🔴📝 | Following the Yuan
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[1/2] 10 forecasts for China’s consumer market in 2025, macro environment edition | Following the Yuan
Russian goods and lookalikes are leveraging their image as China’s ally to appeal to a patriotic audience.
Jan 2
•
Yaling Jiang
7
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[1/2] 10 forecasts for China’s consumer market in 2025, macro environment edition | Following the Yuan
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The late late reaction of the Trump victory that no one asked for (2/2) | Following the yuan
When you read China-related in English, it’s usually filtered through something like an air purifier, sifting out misinformation and conspiracies…
Nov 10, 2024
•
Yaling Jiang
19
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The late late reaction of the Trump victory that no one asked for (2/2) | Following the yuan
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Why are stores closing in droves in China's tier-1 cities?
This isn’t indicative of a looming decline in China, nor is it representative of the entire country. However, it does signal the beginning of a paradigm…
Sep 11, 2024
•
Yaling Jiang
47
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Why are stores closing in droves in China's tier-1 cities?
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The social contract and communication model in China's oil tank truck story 🚚| Following the Yuan
This story is just one of many hidden under China’s broken information system that will never see the light of day.
Jul 17, 2024
•
Yaling Jiang
29
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The social contract and communication model in China's oil tank truck story 🚚| Following the Yuan
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What does Manner’s incidents say about China's consumer market and media environment? ☕ | Following the Yuan
How did a mom-and-pop concept become the epitome of capitalism?
Jun 25, 2024
•
Yaling Jiang
14
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What does Manner’s incidents say about China's consumer market and media environment? ☕ | Following the Yuan
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Q&A: Comparing China and India with Kyle Chan | Following the Yuan
'India is like China was 15-20 years ago', but how? To better frame my views on two of the most important consumer markets, I turn to a Princeton…
Jun 19, 2024
•
Yaling Jiang
25
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Q&A: Comparing China and India with Kyle Chan | Following the Yuan
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How to manage China anxiety | Following the yuan
China has often been portrayed as ‘the other’ — weird and scary, partially thanks to its own censorship rules. This sentiment turns any negative story…
May 23, 2024
•
Yaling Jiang
16
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How to manage China anxiety | Following the yuan
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Why visiting China is important in 2024?👋 | Following the yuan
Visa's hard, exit bans are scary, there may be a war on the horizon. But physical visits can bring you more value than any second-hand information…
Apr 3, 2024
•
Yaling Jiang
16
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Following the Yuan
Why visiting China is important in 2024?👋 | Following the yuan
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An FAQ on Chinese New Year 2024 campaigns + 33 in fashion | Following the yuan
For the year of dragon, marketing tends to be more traditional than that of other zodiac signs.
Feb 26, 2024
•
Yaling Jiang
5
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An FAQ on Chinese New Year 2024 campaigns + 33 in fashion | Following the yuan
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Christmas special III: what does the popularization of mulled wine🍷tell you about China? | Following the yuan
Understand how China consumer market works via these 3 trends that dominate Shanghai this Christmas (3/3)
Dec 20, 2023
•
Yaling Jiang
13
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Christmas special III: what does the popularization of mulled wine🍷tell you about China? | Following the yuan
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