Following the Yuan

Following the Yuan

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China explainer 📙

How RedNote's commercial nature protects social progress in China 🌱 | Following the Yuan
The $26-billion platform’s consumer-driven roots make space for progressive voices within limits.
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Yaling Jiang
1
The curious case of Labubu's Chinese identity 🎫 | Following the Yuan
Ambiguity is good, ambiguity is safe.
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Yaling Jiang
1
Why Loewe, Arc’teryx, and Miu Miu nailed 2025’s Chinese New Year spirit🧧 | Following the Yuan
Fashion brands have the power to spotlight on local culture, local craft and local artists in their CNY campaigns, and they should make the most of that…
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Yaling Jiang
 and 
Rongrong Zhuge
1
My op-ed on Time & other analyses of #TikTokRefugees on Red Note 🔴📝 | Following the Yuan
A roundup of reading lists and analyses on Xiaohongshu/Red Note and the great digital migration in terms of personal stories, internet culture, and…
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Yaling Jiang
2
[1/2] 10 forecasts for China’s consumer market in 2025, macro environment edition | Following the Yuan
Russian goods and lookalikes are leveraging their image as China’s ally to appeal to a patriotic audience.
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Yaling Jiang
The late late reaction of the Trump victory that no one asked for (2/2) | Following the yuan
When you read China-related in English, it’s usually filtered through something like an air purifier, sifting out misinformation and conspiracies…
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Yaling Jiang
Why are stores closing in droves in China's tier-1 cities?
This isn’t indicative of a looming decline in China, nor is it representative of the entire country. However, it does signal the beginning of a paradigm…
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Yaling Jiang
5
The social contract and communication model in China's oil tank truck story 🚚| Following the Yuan
This story is just one of many hidden under China’s broken information system that will never see the light of day.
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Yaling Jiang
What does Manner’s incidents say about China's consumer market and media environment? ☕ | Following the Yuan
How did a mom-and-pop concept become the epitome of capitalism?
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Yaling Jiang
Q&A: Comparing China and India with Kyle Chan | Following the Yuan
'India is like China was 15-20 years ago', but how? To better frame my views on two of the most important consumer markets, I turn to a Princeton…
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Yaling Jiang
2
How to manage China anxiety | Following the yuan
China has often been portrayed as ‘the other’ — weird and scary, partially thanks to its own censorship rules. This sentiment turns any negative story…
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Yaling Jiang
2
Why visiting China is important in 2024?👋 | Following the yuan
Visa's hard, exit bans are scary, there may be a war on the horizon. But physical visits can bring you more value than any second-hand information…
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Yaling Jiang
4
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