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China explainer 📙

Why are stores closing in droves in China's tier-1 cities?
This isn’t indicative of a looming decline in China, nor is it representative of the entire country. However, it does signal the beginning of a paradigm…
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Yaling Jiang
5
The social contract and communication model in China's oil tank truck story 🚚| Following the Yuan
This story is just one of many hidden under China’s broken information system that will never see the light of day.
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Yaling Jiang
What does Manner’s incidents say about China's consumer market and media environment? ☕ | Following the Yuan
How did a mom-and-pop concept become the epitome of capitalism?
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Yaling Jiang
Q&A: Comparing China and India with Kyle Chan | Following the Yuan
'India is like China was 15-20 years ago', but how? To better frame my views on two of the most important consumer markets, I turn to a Princeton…
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Yaling Jiang
2
How to manage China anxiety | Following the yuan
China has often been portrayed as ‘the other’ — weird and scary, partially thanks to its own censorship rules. This sentiment turns any negative story…
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Yaling Jiang
2
[OOO] Fuzhou 'Yadao' oriental aesthetics art market | Following the yuan
If a trend is initiated from top-down efforts, is it still a trend?
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Yaling Jiang
1
Why visiting China is important in 2024?👋 | Following the yuan
Visa's hard, exit bans are scary, there may be a war on the horizon. But physical visits can bring you more value than any second-hand information…
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Yaling Jiang
4
Am FAQ on Chinese New Year 2024 campaigns + 33 in fashion | Following the yuan
For the year of dragon, marketing tends to be more traditional than that of other zodiac signs.
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Yaling Jiang
Christmas special III: what does the popularization of mulled wine🍷tell you about China? | Following the yuan
Understand how China consumer market works via these 3 trends that dominate Shanghai this Christmas (3/3)
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Yaling Jiang
3
Christmas special II: what does Christmas (pet) market🎄tell you about China? | Following the yuan
Understand how China consumer market works via these 3 trends that dominate Shanghai this Christmas (2/3)
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Yaling Jiang
3
Christmas special I: what does wall-climbing Santas 🎅 tell you about China? | Following the yuan
Understand how China consumer market works via these 3 trends that dominate Shanghai this Christmas (1/3)
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Yaling Jiang
How is Chinese internet reacting to the Biden-Xi meeting? | Following the yuan
Translation of trending lists today from Weibo, Baidu, Douyin, Kuaishou, Bilibili and Xiaohongshu, with over 3 billion monthly active users in total
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Yaling Jiang
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