How a small-town milk tea shop becomes the face of China's consumer brands🧋| Following the yuan

HeyTea's story is not just about milk tea. It is a testament to the power of small-town dreams, savvy marketing, and a relentless pursuit of quality.

Editor’s note: This personal essay showcases the remarkable journey of a Chinese consumer brand from a small 3rd tier city onto the global stage. These days, international chains are entering Chinese lower-tier cities in droves, how are they going to compete with the local businesses that are entrenched in the fabric of their communities since day 1?

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