[You can also stream this episode on Spotify ⚽]
For this episode that was recorded before Lunar New Year, I was lucky to have
, the founder of Wavelet Strategy, to discuss two of the biggest events in sports and fitness in 2024. (I know it may be too early to call it, but I really believe they are of that caliber!)We recently unpacked Amer Sports’ (Nasdaq: AS) IPO in this piece, which you can read here for *free*. In the podcast, we also delved deeper as to what could’ve been prepared from the corporate PR side, and whether the China shedding strategy works.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f112978-8e31-4874-8df0-2e9e3452bfe4.avif)
We then turn to the Messi scandal, which (I believe 🥺) has little to do with the international soccer star himself. I predicted that there would be a mess if he played in Tokyo’s friendly game, after having sat on the bench in Hong Kong. I mean, it was an easy guess for those who are equally obsessed with analyzing brand scandals and mishaps. No, just me?
Listen to our conversation that includes:
Factors affecting Amer Sports IPO
Changing narratives in Chinese IPOs in the U.S.
The China shedding strategy for overseas-based China companies, does it work?
Messi’s controversial matches in Hong Kong and Tokyo
Good VS bad statements from Hong Kong official Kenneth Fok
Our takes on the Messi mess
🤝 Connect with Ivy: Wavelet Strategy Website | | LinkedIn; with me: LinkedIn
(Music: Leah Dou’s Monday)
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🎙️What has Anta done wrong in PR for its Amer Sports IPO, Messi's avoidable PR scandal in Hong Kong and Tokyo, with Ivy Yang | Following the yuan