🎙️What has Anta done wrong in PR for its Amer Sports IPO, Messi's avoidable PR scandal in Hong Kong and Tokyo, with Ivy Yang | Following the yuan

[You can also stream this episode on Spotify ⚽]

For this episode that was recorded before Lunar New Year, I was lucky to have

@Ivy Yang

, the founder of Wavelet Strategy, to discuss two of the biggest events in sports and fitness in 2024. (I know it may be too early to call it, but I really believe they are of that caliber!)

We recently unpacked Amer Sports’ (Nasdaq: AS) IPO in this piece, which you can read here for *free*. In the podcast, we also delved deeper as to what could’ve been prepared from the corporate PR side, and whether the China shedding strategy works.

For your reference, we are talking about this photo in the podcast. Jie Zheng, Chief Executive Officer of Amer Sports, and Shizhong Ding, Chairman & Executive Director of ANTA Sports at Nasdaq. Image: Reuters

We then turn to the Messi scandal, which (I believe 🥺) has little to do with the international soccer star himself. I predicted that there would be a mess if he played in Tokyo’s friendly game, after having sat on the bench in Hong Kong. I mean, it was an easy guess for those who are equally obsessed with analyzing brand scandals and mishaps. No, just me?

Messi playing in the Tokyo friendly game for Inter Miami. Image: AFP

Listen to our conversation that includes:

• Factors affecting Amer Sports IPO

• Changing narratives in Chinese IPOs in the U.S.

• The China shedding strategy for overseas-based China companies, does it work?

• Messi’s controversial matches in Hong Kong and Tokyo

• Good VS bad statements from Hong Kong official Kenneth Fok

• Our takes on the Messi mess

🤝 Connect with Ivy: Wavelet Strategy Website | | LinkedIn; with me: LinkedIn

(Music: Leah Dou’s Monday)

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