Why am I optimistic about Starbucks China ☕ | Following the Yuan

Before making sweeping changes, Starbucks HQ must recognize that their self-perceived premium status does not exist in China.

One and a half years after my post about why Starbucks China was falling behind its competitors, I stand firm in what I said: that Starbucks continues to…

• Fail to meet Chinese consumers’ changing perception about product price.

• Fail to create new experiences and capture the cultural zeitgeist.

• Fail to innovate on the product level at China’s speed.

After al…