An FAQ on Chinese New Year 2024 campaigns + 33 in fashion | Following the yuan

Every CNY, I ask myself a set of different questions.

Last year, around this time, I wrote an FAQ for CNY campaigns, which I believed served as a good entry point for non-fashion professionals to begin engaging with the US$255.2 billion fashion market.

For the Year of the Dragon, you may have noticed that this year's festive marketing tends to lean more towards tradition than that of other zodiac signs. Thi…