🐉 10 consumer trends that will continue to shape China in 2024 | Following the yuan

Along with 10 (12) questions I'm asking on beverage, fashion, beauty, pet, retail, travel, corporate governance and more.

Happy New Year, my friend! Where were you during the countdown? I was in a hotel room in Urumqi because my flight back to the south was canceled. Such fun!

I’m yet to write my 2023 reflections because… it’s not the Chinese new year yet? So expect some sob stories sometime in mid-February, instead. This week, I handpicked 10 items from last year’s weekly…