#49: Censoring stabbing incidents 🤬, China sponsors at UEFA 🏟, Consumers' soul-searching 👻, Starbucks China 🙌, Tmall store closures 🛒 | Following the Yuan

UEFA EURO 2024 kicks off tomorrow, will Chinese sponsors get what they want?

UEFA EURO 2024 kicks off tomorrow. Will you watch any of the matches on site or on TV? Do you keep an eye on the sponsors like I do?

Next week, Following the Yuan is hosting our first London drinks event to bring together people with an interest in understanding Chinese consumers. We will be meeting at LOCKES Bar in Covent Garden on Thursday, June 20, f…