Following the Yuan
Subscribe
Sign in
Home
Podcast
Consumer news digest 📆
Deep dive 🤔
China explainer 📙
China color 🎨
Think piece 🧠
Archive
About
Latest
Top
Discussions
Disney's 'talent' loss 🎠, New cancelations in Asia 🚫, Delayed justice in animal protection ⚖️ | Following the Yuan
If the government doesn’t provide legal protection for animals, China’s so-called pet economy is just an illusion.
Mar 19
•
Yaling Jiang
13
Share this post
Following the Yuan
Disney's 'talent' loss 🎠, New cancelations in Asia 🚫, Delayed justice in animal protection ⚖️ | Following the Yuan
Copy link
Facebook
Email
Notes
More
1
[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 2/2
Yesterday I shared about my trip to Mixue, today I want to show you what I saw and was thinking when visiting Shangqiu, the founders’ hometown and the…
Mar 11
•
Yaling Jiang
11
Share this post
Following the Yuan
[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 2/2
Copy link
Facebook
Email
Notes
More
1
[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 1/2
As premium — “something extra” — being stripped away of what consumers are willing to pay for. It's also driven Mixue’s success.
Mar 8
•
Yaling Jiang
8
Share this post
Following the Yuan
[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 1/2
Copy link
Facebook
Email
Notes
More
#60: The death of 'premium' in China 💀, Fried chicken war 💸, Dior Corruption🖤| Following the Yuan
Brands that carry unwanted premium — perceived from the Chinese consumers POV — are dying.
Mar 1
•
Yaling Jiang
11
Share this post
Following the Yuan
#60: The death of 'premium' in China 💀, Fried chicken war 💸, Dior Corruption🖤| Following the Yuan
Copy link
Facebook
Email
Notes
More
February 2025
#59: The world’s 2nd most expensive stadium to open in HK, Ne Zha 2’s global win, The Thailand-China situationship 💸 | Following the Yuan
Hi everyone, long time no chat!
Feb 19
•
Yaling Jiang
11
Share this post
Following the Yuan
#59: The world’s 2nd most expensive stadium to open in HK, Ne Zha 2’s global win, The Thailand-China situationship 💸 | Following the Yuan
Copy link
Facebook
Email
Notes
More
What were Chinese consumers' (and investors) thinking during CNY 🧨🍊 | Following the Yuan
CNY is much more than lion dance and red packets for Chinese people.
Feb 4
•
Yaling Jiang
9
Share this post
Following the Yuan
What were Chinese consumers' (and investors) thinking during CNY 🧨🍊 | Following the Yuan
Copy link
Facebook
Email
Notes
More
January 2025
Why Loewe, Arc’teryx, and Miu Miu nailed 2025’s Chinese New Year spirit🧧 | Following the Yuan
Fashion brands have the power to spotlight on local culture, local craft and local artists in their CNY campaigns, and they should make the most of that…
Jan 28
•
Yaling Jiang
and
Rongrong Zhuge
16
Share this post
Following the Yuan
Why Loewe, Arc’teryx, and Miu Miu nailed 2025’s Chinese New Year spirit🧧 | Following the Yuan
Copy link
Facebook
Email
Notes
More
1
My op-ed on Time & other analyses of #TikTokRefugees on Red Note 🔴📝 | Following the Yuan
A roundup of reading lists and analyses on Xiaohongshu/Red Note and the great digital migration in terms of personal stories, internet culture, and…
Jan 16
•
Yaling Jiang
18
Share this post
Following the Yuan
My op-ed on Time & other analyses of #TikTokRefugees on Red Note 🔴📝 | Following the Yuan
Copy link
Facebook
Email
Notes
More
2
🚫📱US TikTok users flock to China’s Red Note. Why this matters. | Following the Yuan
Red Note, or Xiaohongshu, is likely to serve as a window to China for U.S. users, though its growing popularity and international user base could…
Jan 14
•
Luna Huang Ruomin
21
Share this post
Following the Yuan
🚫📱US TikTok users flock to China’s Red Note. Why this matters. | Following the Yuan
Copy link
Facebook
Email
Notes
More
1
#58: [special edition 🌱] Signs of progress in sex, mental health, and feminism in China | Following the Yuan
Despite the current political climate, there are bright spots in society and culture that show how businesses and individuals are making a difference.
Jan 8
•
Yaling Jiang
19
Share this post
Following the Yuan
#58: [special edition 🌱] Signs of progress in sex, mental health, and feminism in China | Following the Yuan
Copy link
Facebook
Email
Notes
More
2
[2/2] 10 forecasts for China’s consumer market in 2025, consumers & information dissemination edition | Following the Yuan
The union of commercially driven feminism and China’s traditional patriarchal societal values always don’t align with each other.
Jan 2
•
Yaling Jiang
12
Share this post
Following the Yuan
[2/2] 10 forecasts for China’s consumer market in 2025, consumers & information dissemination edition | Following the Yuan
Copy link
Facebook
Email
Notes
More
[1/2] 10 forecasts for China’s consumer market in 2025, macro environment edition | Following the Yuan
Russian goods and lookalikes are leveraging their image as China’s ally to appeal to a patriotic audience.
Jan 2
•
Yaling Jiang
7
Share this post
Following the Yuan
[1/2] 10 forecasts for China’s consumer market in 2025, macro environment edition | Following the Yuan
Copy link
Facebook
Email
Notes
More
Share
Copy link
Facebook
Email
Notes
More
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts