Following the Yuan

Following the Yuan

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June 2025

[Webinar] What's going on in China's sports sector? Let's chat on July 10 🖥️ | Following the Yuan x Baiguan
And become a paid subscriber before July 6 to lock in current rates
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Yaling Jiang
2
How RedNote's commercial nature protects social progress in China 🌱 | Following the Yuan
The $26-billion platform’s consumer-driven roots make space for progressive voices within limits.
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Yaling Jiang
1
#64: Labubu's comet tail 🌠, Why is Starbucks China always late?🧋Outdoor aesthetics in food & beverage 🏞️ | Following the Yuan
On why should you always look beyond your direct competitors and immediate category in China
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Yaling Jiang
4
The curious case of Labubu's Chinese identity 🎫 | Following the Yuan
Ambiguity is good, ambiguity is safe.
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Yaling Jiang
1

May 2025

Instead of feeling sorry that I'm Asian, you can also...
Thoughts on allies, takeaways, being Asian, and more importantly, let's discuss what you can do to turn 'sorry' into action.
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Yaling Jiang
Sorry I'm Asian
What happens when an Asian woman decides to speak up, and still isn't heard.
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Yaling Jiang
35
'China’s Hermès’ Laopu Gold and the search for Chinese luxury | Following the Yuan
Every few years, Chinese consumers hear about yet another brand that claims to be China’s Hermès. What makes a brand luxury, and will China ever have…
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Junjie Wang
4
The mystery of Lotso Bear's popularity in China: How I helped a video journalist uncover the story | Following the Yuan
What a strawberry-scented villain reveals about consumer trends in today's China. (You can watch the story on YouTube at the end.)
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Yaling Jiang
3

April 2025

#63 Sports edition: Running 🏃🏻‍♀️ (ON Running), Cycling 🚴🏻‍♀️(Rouleur Media), Sports Beauty 🌸 (Judydoll) | Following the Yuan
Shanghai, once the default launchpad for international brands, is now seen as an expensive option with diminishing return-on-investment.
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Yaling Jiang
4
#62: The “darkest days” of China luxury market 💎 , factory TikTok 2.0 🎥, consumer privacy safety concerns soar 😨| Following the Yuan
If you’re a paid member and interested in attending the YCW x KCL China event, I’m happy to get you tickets for this Saturday.
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Yaling Jiang
1
A decade of change: Has China's independent designer boom come to an end?🥀 | Following the Yuan
Ten years ago, the biggest challenge for Chinese designers was visibility. Now, the challenge is saturation—of trends, platforms, pressures, and…
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Junjie Wang
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