Following the Yuan

Following the Yuan

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#62: The “darkest days” of China luxury market 💎 , factory TikTok 2.0 🎥, consumer privacy safety concerns soar 😨| Following the Yuan
If you’re a paid member and interested in attending the YCW x KCL China event, I’m happy to get you tickets for this Saturday.
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Yaling Jiang
A decade of change: Has China's independent designer boom come to an end?🥀 | Following the Yuan
Ten years ago, the biggest challenge for Chinese designers was visibility. Now, the challenge is saturation—of trends, platforms, pressures, and…
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Junjie Wang
How are China's exporters/factory workers affected by the tariffs 🫠 | Following the Yuan
“A speck of dust from the times, when it falls on an individual, becomes a mountain," author Fang Fang.
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Yaling Jiang
 and 
Rongrong Zhuge
1
The making of IShowSpeed's China tour 💨| Following the Yuan
Speed's unfiltered live-streams defied China’s traditional propaganda model and stringent information control, and that was why it has been such a…
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Yaling Jiang
7

March 2025

#61: Disney's 'talent' loss 🎠, New cancelations in Asia 🚫, Delayed justice in animal protection ⚖️ | Following the Yuan
If the government doesn’t provide legal protection for animals, China’s so-called pet economy is just an illusion.
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Yaling Jiang
1
[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 2/2
Yesterday I shared about my trip to Mixue, today I want to show you what I saw and was thinking when visiting Shangqiu, the founders’ hometown and the…
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Yaling Jiang
1
[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 1/2
As premium — “something extra” — being stripped away of what consumers are willing to pay for. It's also driven Mixue’s success.
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Yaling Jiang
#60: The death of 'premium' in China 💀, Fried chicken war 💸, Dior Corruption🖤| Following the Yuan
Brands that carry unwanted premium — perceived from the Chinese consumers POV — are dying.
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Yaling Jiang

February 2025

January 2025

Why Loewe, Arc’teryx, and Miu Miu nailed 2025’s Chinese New Year spirit🧧 | Following the Yuan
Fashion brands have the power to spotlight on local culture, local craft and local artists in their CNY campaigns, and they should make the most of that…
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Yaling Jiang
 and 
Rongrong Zhuge
1
My op-ed on Time & other analyses of #TikTokRefugees on Red Note 🔴📝 | Following the Yuan
A roundup of reading lists and analyses on Xiaohongshu/Red Note and the great digital migration in terms of personal stories, internet culture, and…
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Yaling Jiang
2
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