Following the Yuan

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August 2024

#52: Chinese consumers VS the market 👥, Luckin's bet on overseas & Black Myth: Wukong 🐒, Solulu to marriage rates 👶| Following the Yuan
Hi everyone, good news!
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Yaling Jiang
[Sick note] Pausing for 2 weeks due to an eye emergency
Paid subscribers: Reply to this or any email, and I'm happy to extend your membership by an additional month.
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Yaling Jiang
6
China’s sex toy makers are hitting the right spot 🎯 | Following the Yuan
Despite a lack of industry standards and persistent societal taboos, China’s multi-billion dollar sex toy industry continues to boom, albeit with many…
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Caini YANG
1

July 2024

#51: Longer work hours 😪, Nike's China controversy 🏓, high-end outbound travel recovers 🥂, Grandpacore 👴🏻,deprioritizing hair…
Three days after Nike went trending on Weibo, the company still hasn't responded to the controversy caused by a global ad.
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Yaling Jiang
The social contract and communication model in China's oil tank truck story 🚚| Following the Yuan
This story is just one of many hidden under China’s broken information system that will never see the light of day.
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Yaling Jiang
#50: China polarizes on (Beagles 🧪, Japanese school stabbing 🏫) & Rewriting business rule book as (mainland F&B brands back off in HK 🤺…
Worrying patterns for Chinese society and businesses.
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Yaling Jiang
3

June 2024

What does Manner’s incidents say about China's consumer market and media environment? ☕ | Following the Yuan
How did a mom-and-pop concept become the epitome of capitalism?
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Yaling Jiang
Q&A: Comparing China and India with Kyle Chan | Following the Yuan
'India is like China was 15-20 years ago', but how? To better frame my views on two of the most important consumer markets, I turn to a Princeton…
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Yaling Jiang
2
#49: Censoring stabbing incidents 🤬, China sponsors at UEFA 🏟, Consumers' soul-searching 👻, Starbucks China 🙌, Tmall store closures 🛒 …
UEFA EURO 2024 kicks off tomorrow, will Chinese sponsors get what they want?
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Yaling Jiang
2
Forgetting and remembering June 💭 | Following the Yuan
Editors note: This week, after multiple rounds of starting to draft, pause and self-censor, I find it necessary to write something, still, about China’s…
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Yaling Jiang
1

May 2024

#48: White-people food 2.0 🥪, Versace’s controversial ambassador ⚜️, Miniseries shakeup📱, 618 war 🛍️, Perfect Diary’s imperfect sales 💋…
We are seeing Chinese regulators trailing new internet sectors like livestreaming and miniseries closer and faster.
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Yaling Jiang
5
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