Following the Yuan

#76: Lululemon China events flop, Häagen-Dazs shops sold to Chinese brand, Seesaw files for bankruptcy, Sinopec opens pet salons | Following…

Two of Lululemon China's biggest recent events have drawn controversy as the company grapples with slowing sales growth.

21 hrs ago • Following the Yuan

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Too big to cancel? The curious comeback of Cai Xukun | Following the Yuan

On China’s ‘traffic star' phenomenon and high tolerance around morally compromised male celebrities

Jun 11 • Yaling Jiang

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May 2026

Is Lying Flat a Foreign Plot? 🛌 | Following the Yuan

A recently published piece from China's Ministry of State Security revived the conversations and debates about 'lying flat' among the youth.

May 21 • Rongrong Zhuge

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#75: Devil Wears Prada II underperforms, Xinhua enters GEO, Labubu fridge goes viral, Samsung exits China | Following the Yuan

Is the backlash against Miu Miu and Saint Laurent fair?

May 14

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April 2026

When crowds are back but money doesn’t follow 🤔| Following the Yuan

Has China's consumption gone back to 'normal'?

Apr 30 • Following the Yuan

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Navigating mainland China's regional archetypes | Following the Yuan

Chinese people have taken genuine pleasure in learning about and debating regional archetypes and stereotypes. Here are 6 of them.

Apr 24

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#74: AI short drama, Patagonia’s “earth tax” backlash, “drink-for-you” on demand, Lay's potato resto 🥔 | Following the Yuan

Brands mentioned in this issue: Master Kong, BOSS Zhipin, Meituan, MUSINSA, Didi, Tencent, Lay’s, RedNote, Foxconn, Apple, Patagonia, ZXMOTO.

Apr 16 • Rongrong Zhuge

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March 2026

How China found joy in being “cheap” | Following the Yuan

When being economical becomes a competition.

Mar 29 • Yaling Jiang

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Consumer news digest: March 15 Consumer Rights Gala highlights AI safety, Pop Mart sues 3D printer, Disney's new local rivals | Following…

Mentioned brands, companies and institutions are: Pop Mart, Bambu Lab, Papergames, Centurium Capital, Blue Bottle, Chagee, Alibaba, Formula 1, Tencent…

Mar 16 • Yaling Jiang and Rongrong Zhuge

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February 2026

What are premium Chinese brands doing for Spring Festival 2026? 🧨 | Following the Yuan

Since the rise of ‘guochao’ movement, domestic brands have increasingly taken over the centerstage in consumer aspirations, which also make them role…

Feb 21 • Yaling Jiang and Rongrong Zhuge

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🐎 Consumer news digest (CNY edition): from Spring Festival Gala to AI red envelopes | Following the Yuan

The brands/companies we mentioned in this issue are: Gaggle studios, Kingsoft Shiyou

Feb 18 • Yaling Jiang and Rongrong Zhuge

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America’s perceived downfall activated China’s soft power, what now? | Following the Yuan

adjusted from my panel speech at LSE's China Development Forum

Feb 13 • Yaling Jiang

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