Following the Yuan

Following the Yuan

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May 2025

Instead of feeling sorry that I'm Asian, you can also...
Thoughts on allies, takeaways, being Asian, and more importantly, let's discuss what you can do to turn 'sorry' into action.
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Yaling Jiang
Sorry I'm Asian
What happens when an Asian woman decides to speak up, and still isn't heard.
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Yaling Jiang
35
'China’s Hermès’ Laopu Gold and the search for Chinese luxury | Following the Yuan
Every few years, Chinese consumers hear about yet another brand that claims to be China’s Hermès. What makes a brand luxury, and will China ever have…
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Junjie Wang
4
The mystery of Lotso Bear's popularity in China: How I helped a video journalist uncover the story | Following the Yuan
What a strawberry-scented villain reveals about consumer trends in today's China. (You can watch the story on YouTube at the end.)
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Yaling Jiang
3

April 2025

Sports edition: Running 🏃🏻‍♀️ (ON Running), Cycling 🚴🏻‍♀️(Rouleur Media), Sports Beauty 🌸 (Judydoll) | Following the Yuan
Shanghai, once the default launchpad for international brands, is now seen as an expensive option with diminishing return-on-investment.
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Yaling Jiang
4
#62: The “darkest days” of China luxury market 💎 , factory TikTok 2.0 🎥, consumer privacy safety concerns soar 😨| Following the Yuan
If you’re a paid member and interested in attending the YCW x KCL China event, I’m happy to get you tickets for this Saturday.
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Yaling Jiang
1
A decade of change: Has China's independent designer boom come to an end?🥀 | Following the Yuan
Ten years ago, the biggest challenge for Chinese designers was visibility. Now, the challenge is saturation—of trends, platforms, pressures, and…
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Junjie Wang
How are China's exporters/factory workers affected by the tariffs 🫠 | Following the Yuan
“A speck of dust from the times, when it falls on an individual, becomes a mountain," author Fang Fang.
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Yaling Jiang
 and 
Rongrong Zhuge
1
The making of IShowSpeed's China tour 💨| Following the Yuan
Speed's unfiltered live-streams defied China’s traditional propaganda model and stringent information control, and that was why it has been such a…
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Yaling Jiang
7

March 2025

#61: Disney's 'talent' loss 🎠, New cancelations in Asia 🚫, Delayed justice in animal protection ⚖️ | Following the Yuan
If the government doesn’t provide legal protection for animals, China’s so-called pet economy is just an illusion.
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Yaling Jiang
1
[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 2/2
Yesterday I shared about my trip to Mixue, today I want to show you what I saw and was thinking when visiting Shangqiu, the founders’ hometown and the…
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Yaling Jiang
1
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