Following the Yuan

Following the Yuan

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Instead of feeling sorry that I'm Asian, you can also...
Thoughts on allies, takeaways, being Asian, and more importantly, let's discuss what you can do to turn 'sorry' into action.
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Yaling Jiang
Sorry I'm Asian
What happens when an Asian woman decides to speak up, and still isn't heard.
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Yaling Jiang
35
'China’s Hermès’ Laopu Gold and the search for Chinese luxury | Following the Yuan
Every few years, Chinese consumers hear about yet another brand that claims to be China’s Hermès. What makes a brand luxury, and will China ever have…
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Junjie Wang
4
The mystery of Lotso Bear's popularity in China: How I helped a video journalist uncover the story | Following the Yuan
What a strawberry-scented villain reveals about consumer trends in today's China. (You can watch the story on YouTube at the end.)
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Yaling Jiang
3

April 2025

Sports edition: Running 🏃🏻‍♀️ (ON Running), Cycling 🚴🏻‍♀️(Rouleur Media), Sports Beauty 🌸 (Judydoll) | Following the Yuan
Shanghai, once the default launchpad for international brands, is now seen as an expensive option with diminishing return-on-investment.
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Yaling Jiang
4
#62: The “darkest days” of China luxury market 💎 , factory TikTok 2.0 🎥, consumer privacy safety concerns soar 😨| Following the Yuan
If you’re a paid member and interested in attending the YCW x KCL China event, I’m happy to get you tickets for this Saturday.
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Yaling Jiang
1
A decade of change: Has China's independent designer boom come to an end?🥀 | Following the Yuan
Ten years ago, the biggest challenge for Chinese designers was visibility. Now, the challenge is saturation—of trends, platforms, pressures, and…
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Junjie Wang
How are China's exporters/factory workers affected by the tariffs 🫠 | Following the Yuan
“A speck of dust from the times, when it falls on an individual, becomes a mountain," author Fang Fang.
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Yaling Jiang
 and 
Rongrong Zhuge
1
The making of IShowSpeed's China tour 💨| Following the Yuan
Speed's unfiltered live-streams defied China’s traditional propaganda model and stringent information control, and that was why it has been such a…
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Yaling Jiang
7

March 2025

#61: Disney's 'talent' loss 🎠, New cancelations in Asia 🚫, Delayed justice in animal protection ⚖️ | Following the Yuan
If the government doesn’t provide legal protection for animals, China’s so-called pet economy is just an illusion.
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Yaling Jiang
1
[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 2/2
Yesterday I shared about my trip to Mixue, today I want to show you what I saw and was thinking when visiting Shangqiu, the founders’ hometown and the…
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Yaling Jiang
1
[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 1/2
As premium — “something extra” — being stripped away of what consumers are willing to pay for. It's also driven Mixue’s success.
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Yaling Jiang
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