Archive - Following the Yuan

Disney's 'talent' loss 🎠, New cancelations in Asia 🚫, Delayed justice in animal protection ⚖️ | Following the Yuan

If the government doesn’t provide legal protection for animals, China’s so-called pet economy is just an illusion.

Mar 19 •

[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 2/2

Yesterday I shared about my trip to Mixue, today I want to show you what I saw and was thinking when visiting Shangqiu, the founders’ hometown and the…

Mar 11 •

[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 1/2

As premium — “something extra” — being stripped away of what consumers are willing to pay for. It's also driven Mixue’s success.

Mar 8 •

#60: The death of 'premium' in China 💀, Fried chicken war 💸, Dior Corruption🖤| Following the Yuan

Brands that carry unwanted premium — perceived from the Chinese consumers POV — are dying.

Mar 1 •

February 2025

January 2025

Why Loewe, Arc’teryx, and Miu Miu nailed 2025’s Chinese New Year spirit🧧 | Following the Yuan

Fashion brands have the power to spotlight on local culture, local craft and local artists in their CNY campaigns, and they should make the most of that…

Jan 28 •

and

My op-ed on Time & other analyses of #TikTokRefugees on Red Note 🔴📝 | Following the Yuan

A roundup of reading lists and analyses on Xiaohongshu/Red Note and the great digital migration in terms of personal stories, internet culture, and…

Jan 16 •

🚫📱US TikTok users flock to China’s Red Note. Why this matters. | Following the Yuan

Red Note, or Xiaohongshu, is likely to serve as a window to China for U.S. users, though its growing popularity and international user base could…

Jan 14 •

Luna Huang Ruomin

#58: [special edition 🌱] Signs of progress in sex, mental health, and feminism in China | Following the Yuan

Despite the current political climate, there are bright spots in society and culture that show how businesses and individuals are making a difference.

Jan 8 •

[2/2] 10 forecasts for China’s consumer market in 2025, consumers & information dissemination edition | Following the Yuan

The union of commercially driven feminism and China’s traditional patriarchal societal values always don’t align with each other.

Jan 2 •

[1/2] 10 forecasts for China’s consumer market in 2025, macro environment edition | Following the Yuan

Russian goods and lookalikes are leveraging their image as China’s ally to appeal to a patriotic audience.

Jan 2 •

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