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#62: The “darkest days” of China luxury market 💎 , factory TikTok 2.0 🎥, consumer privacy safety concerns soar 😨| Following the Yuan
If you’re a paid member and interested in attending the YCW x KCL China event, I’m happy to get you tickets for this Saturday.
Apr 23
•
Yaling Jiang
7
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Following the Yuan
#62: The “darkest days” of China luxury market 💎 , factory TikTok 2.0 🎥, consumer privacy safety concerns soar 😨| Following the Yuan
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#61: Disney's 'talent' loss 🎠, New cancelations in Asia 🚫, Delayed justice in animal protection ⚖️ | Following the Yuan
If the government doesn’t provide legal protection for animals, China’s so-called pet economy is just an illusion.
Mar 19
•
Yaling Jiang
16
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#61: Disney's 'talent' loss 🎠, New cancelations in Asia 🚫, Delayed justice in animal protection ⚖️ | Following the Yuan
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#60: The death of 'premium' in China 💀, Fried chicken war 💸, Dior Corruption🖤| Following the Yuan
Brands that carry unwanted premium — perceived from the Chinese consumers POV — are dying.
Mar 1
•
Yaling Jiang
12
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#60: The death of 'premium' in China 💀, Fried chicken war 💸, Dior Corruption🖤| Following the Yuan
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#59: The world’s 2nd most expensive stadium to open in HK, Ne Zha 2’s global win, The Thailand-China situationship 💸 | Following the Yuan
Hi everyone, long time no chat!
Feb 19
•
Yaling Jiang
12
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#59: The world’s 2nd most expensive stadium to open in HK, Ne Zha 2’s global win, The Thailand-China situationship 💸 | Following the Yuan
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#58: [special edition 🌱] Signs of progress in sex, mental health, and feminism in China | Following the Yuan
Despite the current political climate, there are bright spots in society and culture that show how businesses and individuals are making a difference.
Jan 8
•
Yaling Jiang
19
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#58: [special edition 🌱] Signs of progress in sex, mental health, and feminism in China | Following the Yuan
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#57: One kidnapped woman’s different narratives ✂️, Peet’s Coffee’s China experiment 🧪 | Following the Yuan
I had a bit of a viral moment on Xiaohongshu this week while trying to investigate Larry Ellison’s 5th wife.
Dec 11, 2024
•
Yaling Jiang
26
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#57: One kidnapped woman’s different narratives ✂️, Peet’s Coffee’s China experiment 🧪 | Following the Yuan
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#56: Non-incidental public violence 😞, the COVID Graduating Class 😞, Clampdown on emotions 😞 | Following the Yuan
Bikes have become an outlet for unexpressed emotions. Just weeks ago, Halloween costumes served a similar role. While not all such expressions are…
Nov 20, 2024
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Yaling Jiang
18
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#56: Non-incidental public violence 😞, the COVID Graduating Class 😞, Clampdown on emotions 😞 | Following the Yuan
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#55: Double 11 🛒(Is Ralph Lauren a victim?), The fall of gym membership model 🏋🏻♀️(Will's and ClassPass) | Following the Yuan
Following the Xinjiang cotton controversy, Ralph Lauren, Burberry, and Nike have become targets of consumers' discount strategies under Double 11's…
Oct 23, 2024
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Yaling Jiang
11
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#55: Double 11 🛒(Is Ralph Lauren a victim?), The fall of gym membership model 🏋🏻♀️(Will's and ClassPass) | Following the Yuan
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#54: National holiday edition (tourism, box office, stock market) 😃| Following the Yuan
China’s EOH (end-of-holiday) story always comes with a bang — in tourism numbers, box office, and this year, in the stock market.
Oct 9, 2024
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Yaling Jiang
15
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#54: National holiday edition (tourism, box office, stock market) 😃| Following the Yuan
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#53: 🥮 Mooncakes and Kanye 🥮 | Following the Yuan
Plus a heart-to-heart.
Sep 19, 2024
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Yaling Jiang
17
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#53: 🥮 Mooncakes and Kanye 🥮 | Following the Yuan
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#52: Chinese consumers VS the market 👥, Luckin's bet on overseas & Black Myth: Wukong 🐒, Solulu to marriage rates 👶| Following the Yuan
Hi everyone, good news!
Aug 22, 2024
•
Yaling Jiang
16
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#52: Chinese consumers VS the market 👥, Luckin's bet on overseas & Black Myth: Wukong 🐒, Solulu to marriage rates 👶| Following the Yuan
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#51: Longer work hours 😪, Nike's China controversy 🏓, high-end outbound travel recovers 🥂, Grandpacore 👴🏻,deprioritizing hair…
Three days after Nike went trending on Weibo, the company still hasn't responded to the controversy caused by a global ad.
Jul 25, 2024
•
Yaling Jiang
12
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#51: Longer work hours 😪, Nike's China controversy 🏓, high-end outbound travel recovers 🥂, Grandpacore 👴🏻,deprioritizing hair transplant 🌱| Following the Yuan
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