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#74: AI short drama, Patagoniaâs âearth taxâ backlash, âdrink-for-youâ on demand, Lay's potato resto đĽ | Following the Yuan
Brands mentioned in this issue: Master Kong, BOSS Zhipin, Meituan, MUSINSA, Didi, Tencent, Layâs, RedNote, Foxconn, Apple, Patagonia, ZXMOTO.
Apr 16
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Rongrong Zhuge
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Consumer news digest: March 15 Consumer Rights Gala highlights AI safety, Pop Mart sues 3D printer, Disney's new local rivals | FollowingâŚ
Mentioned brands, companies and institutions are: Pop Mart, Bambu Lab, Papergames, Centurium Capital, Blue Bottle, Chagee, Alibaba, Formula 1, TencentâŚ
Mar 16
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Yaling Jiang
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3
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đ Consumer news digest (CNY edition): from Spring Festival Gala to AI red envelopes | Following the Yuan
The brands/companies we mentioned in this issue are: Gaggle studios, Kingsoft Shiyou
Feb 18
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Yaling Jiang
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Rongrong Zhuge
7
1
Consumer news digest: you can help rename viral app "Are you dead", Apple Watch becomes Class II medical device in China, Alo Yoga to openâŚ
China's closure rate of food and beverage venues is expected to more than double, reaching a record of 48.9% in 2025 from under 20% in 2019.
Jan 14
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Yaling Jiang
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Rongrong Zhuge
12
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âˇď¸ Consumer news digest: Condom sales slump, skiing on budget, â90-year-old high energy girlâ + 11 more updates
The brands we mentioned in this issue are: Jissbon, RedNote, RedPine, Pandora, Laopu Gold, Richemont, PopMart, Haidilao, Mannings, Jing (herbalâŚ
Dec 16, 2025
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Yaling Jiang
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Rongrong Zhuge
15
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đŤ Pop Mart's slip-ups during rapid expansion, and 12 other consumer market updates | Following the Yuan
Brands mentioned: JD.com, Tmall, INS Land, Starbucks, Pop Mart, Mardi, ADERERROR, Anta, Rapha, Crispi, Li-Ning, Didi, Douyin
Nov 14, 2025
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Yaling Jiang
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Rongrong Zhuge
13
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đ First AI-driven Double 11, and 11 other consumer market updates | Following the Yuan
Brands mentioned in this issue: KFC, Meituan, Mixue, Apple, Haidilao, Yuan Programming, Arcâteryx, Pas Normal Studios.
Oct 22, 2025
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Yaling Jiang
14
3
đŁ China's great pre-made food debate, and 12 other consumer market updates | Following the Yuan
Brands mentioned in this issue: PopMart, Kuaishou, Starbucks, Diageo, Haidilao, Chagee, AMI, HongShan (Sequoia China), H&M, Alibaba, Amap, Douyin LifeâŚ
Sep 15, 2025
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Yaling Jiang
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Rongrong Zhuge
15
2
Seeking quality in economic slowdown, China consumer news digest #66 | Following the Yuan
A push and pull between quantity and quality in China's consumer market
Aug 19, 2025
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Yaling Jiang
15
1
đ consumer news digest: Is Sports China's only organic boom? | Following the Yuan
Among the top five high-growth categories in China's total social retail sales, 4 benefit from varying levels of state subsidies. Does that mean sportsâŚ
Jul 17, 2025
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Yaling Jiang
11
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#64: Labubu's comet tail đ , Why is Starbucks China always late?đ§Outdoor aesthetics in food & beverage đď¸ | Following the Yuan
On why should you always look beyond your direct competitors and immediate category in China
Jun 18, 2025
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Yaling Jiang
11
4
3
#63 Sports edition: Running đđťââď¸ (ON Running), Cycling đ´đťââď¸(Rouleur Media), Sports Beauty đ¸ (Judydoll) | Following the Yuan
Shanghai, once the default launchpad for international brands, is now seen as an expensive option with diminishing return-on-investment.
Apr 30, 2025
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Yaling Jiang
17
4
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