[OOO] Shanghai Adult Products Industry expo 🌸 | Following the yuan

What happens when the world's largest manufacturer of adult products eventually embrace them?

In this column, which I'm tentatively calling [OOO] “out of office”, I want to share some on-the-ground notes from my visits to trade shows and events.

Throughout my career as a translator, journalist, and now a researcher and strategist, I’ve mostly covered food and beverage, fashion, consumer, tech, and pet-focused expos. However, there are always images and videos that haven’t made it to the final reports or articles. Often, these behind-the-scenes stories and anecdotes can offer unique insights about China.

Before I go into details, I'd like to highlight three market observations: