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Weekly consumer news 📆

#52: Chinese consumers VS the market 👥, Luckin's bet on overseas & Black Myth: Wukong 🐒, Solulu to marriage rates 👶| Following the Yuan
Hi everyone, good news!
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Yaling Jiang
#51: Longer work hours 😪, Nike's China controversy 🏓, high-end outbound travel recovers 🥂, Grandpacore 👴🏻,deprioritizing hair…
Three days after Nike went trending on Weibo, the company still hasn't responded to the controversy caused by a global ad.
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Yaling Jiang
#50: China polarizes on (Beagles 🧪, Japanese school stabbing 🏫) & Rewriting business rule book as (mainland F&B brands back off in HK 🤺…
Worrying patterns for Chinese society and businesses.
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Yaling Jiang
3
#49: Censoring stabbing incidents 🤬, China sponsors at UEFA 🏟, Consumers' soul-searching 👻, Starbucks China 🙌, Tmall store closures 🛒 …
UEFA EURO 2024 kicks off tomorrow, will Chinese sponsors get what they want?
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Yaling Jiang
2
#48: White-people food 2.0 🥪, Versace’s controversial ambassador ⚜️, Miniseries shakeup📱, 618 war 🛍️, Perfect Diary’s imperfect sales 💋…
We are seeing Chinese regulators trailing new internet sectors like livestreaming and miniseries closer and faster.
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Yaling Jiang
5
#47: The fall of Baidu & Bloomage ⏬, McDonald’s food safety issues 🍽️, Racy coconut milk 🥥, Pets on train (?) 🐶 | Following the yuan
Can you help pick out the new header for this newsletter?
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Yaling Jiang
17
May 1 Travel Edition: Top outbound destinations ✈️, Luxury buying in Japan 🥂, Ancient town tourism🏮, Lower-tier city boom (?) ⬇️ …
Hi! I’m writing as I’m on the flight to London via Vietnam, and then before boarding for London (it’s been quite a hassle). While my mind is on…
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Yaling Jiang
7
#46: Taiwan singer 'canceled'🚫, Prada wins in Asia 🙌, Starbucks' heavy discounts ✂️, new product development crossovers 🏷️, Weifang int'l…
20 years ago, domestic brands are copying marketing ideas from international brands; now, the trend has reversed.
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Yaling Jiang
4
#45: JD.com's AI double 🤖, Beijing Marathon scandal 🏃🏻, dining-out economy 🍽️, cash rewards for store opening 🛍️, killing rumors 🤳🏼 …
Stores that open their first Asian or higher-level store in Shanghai will receive a one-time reward of 1 million RMB, a tempting enough offer?
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Yaling Jiang
#44: Chengdu Disney 🏰, China's 1st F1 driver 🏁, Rapha enters China 🚴, Kosé quits Tmall🧖‍♀️, Xiaomi’s PR fight 🚙 | Following the yuan
Hi everyone, apologies for the delay as I continue to prioritize other people’s deadlines. 😭 This is something I’ve been reflecting on a lot. Moving…
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Yaling Jiang
Week #43: Is Supreme too slow with its China move? 🛹 Ethics over bringing the dead back to life with AI, 🤨 315 gala for consumer rights 🎉…
Changes are coming to this newsletter. :D
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Yaling Jiang
Week #42: Two sessions PR opportunity 📣, Hating on Huawei princess 👿, Chinese Temple Block on the block 🪷 | Following the yuan
Shall I write a separate review for this book, what do you say?
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Yaling Jiang
2
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