Following the yuan

Home
Podcast
Weekly consumer news 📆
Deep dives 🤔
China explainer 📙
Personal essays 🤷🏻‍♀️
Web3 🌐
Archive
About

Weekly consumer news 📆

#45: JD.com's AI double 🤖, Beijing Marathon scandal 🏃🏻, dining-out economy 🍽️, cash rewards for store opening 🛍️, killing rumors 🤳🏼 …
Stores that open their first Asian or higher-level store in Shanghai will receive a one-time reward of 1 million RMB, a tempting enough offer?
 • 
Yaling Jiang
#44: Chengdu Disney 🏰, China's 1st F1 driver 🏁, Rapha enters China 🚴, Kosé quits Tmall🧖‍♀️, Xiaomi’s PR fight 🚙 | Following the yuan
Hi everyone, apologies for the delay as I continue to prioritize other people’s deadlines. 😭 This is something I’ve been reflecting on a lot. Moving…
 • 
Yaling Jiang
Week #43: Is Supreme too slow with its China move? 🛹 Ethics over bringing the dead back to life with AI, 🤨 315 gala for consumer rights 🎉…
Changes are coming to this newsletter. :D
 • 
Yaling Jiang
Week #42: Two sessions PR opportunity 📣, Hating on Huawei princess 👿, Chinese Temple Block on the block 🪷 | Following the yuan
Shall I write a separate review for this book, what do you say?
 • 
Yaling Jiang
2
Week #41: Food brands love that you hate cilantro 🌿, China's male HPV vaccine 👫, The Margaret Zhang divide➗ | Following the yuan
As a controversial garnishing vegetable, cilantro has effortlessly divided humanity into two opposing factions. Its strong polarizing nature has also…
 • 
Yaling Jiang
Week #40: Hainan fiasco II ⚠️, Oatly's struggle in Asia (China) 🌾, New year cinema winners and losers 🥇 | Following the yuan
While the top-grossing CNY movie "Yolo" is not the most progressive film on female empowerment, it has pushed the envelope of mainstream views.
 • 
Yaling Jiang
Week #39: Starbucks & McDonalds' lower-tier city expansion 🌱, Tatler Asia's Messi Mess 💔, Year-end bonus cut 📉| Following the yuan
Will Messi play in Japan, will he not?
 • 
Yaling Jiang
2
Week #38: China’s new favourite game 🃏, fashion concept stores bite the dust 👚, angry cat lovers push for animal rights 🐒 | Following the…
Maybe I will get myself acquainted of guandan over the Chinese New Year and write a primer, like what Wall Street Journal did with banquet drinking in…
 • 
Yaling Jiang
Week #37: Biz opportunities in sports safety ⛑️, ‘No, thank you’ to eating bitter 💢, Tims Hortons’ subway experiment ☕ | Following the yuan…
I'm currently hiring more freelance writers and have attached a job posting at the end. If you know someone who may be interested, please feel free to…
 • 
Yaling Jiang
Week #36: Taiwan influencers🍍, the Harbin marketing gimmick 🧙‍♂️, Fosun’s struggle with fashion 😵‍💫 | Following the yuan
It would be interesting to watch how Chinese state media try to guide social conversations about #Taiwanelection over the next few days.
 • 
Yaling Jiang
4
🐉 10 consumer trends that will continue to shape China in 2024 | Following the yuan
Along with 10 (12) questions I'm asking on beverage, fashion, beauty, pet, retail, travel, corporate governance and more.
 • 
Yaling Jiang
Week #35: Shanghai Disney Resort dodges PR crisis 🏰; CVC investment trend in beauty industry 🏦; McDonald's China’s price hike 🍟…
For the next 24 hours, our paywall is  down for this post.
 • 
Yaling Jiang
© 2024 Yaling Jiang
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture