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It's never been so easy to be a spy 📸 | Following the Yuan
The business behind #Maskpark, China’s largest known digital sex crime ring — and why it might harm the country’s plummeting birth rate and continue to…
Aug 2
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Yaling Jiang
23
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It's never been so easy to be a spy 📸 | Following the Yuan
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Consumer news digest 📆
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🆕 consumer news digest: Is Sports China's only organic boom? | Following the Yuan
Among the top five high-growth categories in China's total social retail sales, 4 benefit from varying levels of state subsidies. Does that mean sports…
Jul 17
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Yaling Jiang
11
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Following the Yuan
🆕 consumer news digest: Is Sports China's only organic boom? | Following the Yuan
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#64: Labubu's comet tail 🌠, Why is Starbucks China always late?🧋Outdoor aesthetics in food & beverage 🏞️ | Following the Yuan
On why should you always look beyond your direct competitors and immediate category in China
Jun 18
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Yaling Jiang
11
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Following the Yuan
#64: Labubu's comet tail 🌠, Why is Starbucks China always late?🧋Outdoor aesthetics in food & beverage 🏞️ | Following the Yuan
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#63 Sports edition: Running 🏃🏻♀️ (ON Running), Cycling 🚴🏻♀️(Rouleur Media), Sports Beauty 🌸 (Judydoll) | Following the Yuan
Shanghai, once the default launchpad for international brands, is now seen as an expensive option with diminishing return-on-investment.
Apr 30
•
Yaling Jiang
17
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Following the Yuan
#63 Sports edition: Running 🏃🏻♀️ (ON Running), Cycling 🚴🏻♀️(Rouleur Media), Sports Beauty 🌸 (Judydoll) | Following the Yuan
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Deep dives 🤔
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It's never been so easy to be a spy 📸 | Following the Yuan
The business behind #Maskpark, China’s largest known digital sex crime ring — and why it might harm the country’s plummeting birth rate and continue to…
Aug 2
•
Yaling Jiang
23
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Following the Yuan
It's never been so easy to be a spy 📸 | Following the Yuan
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Facebook
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1
'China’s Hermès’ Laopu Gold and the search for Chinese luxury | Following the Yuan
Every few years, Chinese consumers hear about yet another brand that claims to be China’s Hermès. What makes a brand luxury, and will China ever have…
May 16
•
Junjie Wang
22
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'China’s Hermès’ Laopu Gold and the search for Chinese luxury | Following the Yuan
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The mystery of Lotso Bear's popularity in China: How I helped a video journalist uncover the story | Following the Yuan
What a strawberry-scented villain reveals about consumer trends in today's China. (You can watch the story on YouTube at the end.)
May 8
•
Yaling Jiang
24
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Following the Yuan
The mystery of Lotso Bear's popularity in China: How I helped a video journalist uncover the story | Following the Yuan
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China explainer 📙
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Following the Yuan
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