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What are premium Chinese brands doing for Spring Festival 2026? š§Ø | Following theĀ Yuan
Since the rise of āguochaoā movement, domestic brands have increasingly taken over the centerstage in consumer aspirations, which also make them roleā¦
15 hrs ago
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Yaling Jiang
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Rongrong Zhuge
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Consumer news digest š
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š Consumer news digest (CNY edition): from Spring Festival Gala to AI red envelopes | Following the Yuan
The brands/companies we mentioned in this issue are: Gaggle studios, Kingsoft Shiyou
Feb 18
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Yaling Jiang
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Rongrong Zhuge
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Consumer news digest: you can help rename viral app "Are you dead", Apple Watch becomes Class II medical device in China, Alo Yoga to openā¦
China's closure rate of food and beverage venues is expected to more than double, reaching a record of 48.9% in 2025 from under 20% in 2019.
Jan 14
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Yaling Jiang
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Rongrong Zhuge
12
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ā·ļø Consumer news digest: Condom sales slump, skiing on budget, ā90-year-old high energy girlā + 11 more updates
The brands we mentioned in this issue are: Jissbon, RedNote, RedPine, Pandora, Laopu Gold, Richemont, PopMart, Haidilao, Mannings, Jing (herbalā¦
Dec 16, 2025
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Yaling Jiang
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Rongrong Zhuge
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Deep dives š¤
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What one talks about when one talks about chuhai | Following the Yuan
While thereās an overlap between export and chuhai, the latter is much more complex, involving not just sales but also investment, manufacturingā¦
Aug 26, 2025
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Yaling Jiang
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It's never been so easy to be a spy šø | Following the Yuan
The business behind #Maskpark, Chinaās largest known digital sex crime ring ā and why it might harm the countryās plummeting birth rate and continue toā¦
Aug 2, 2025
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Yaling Jiang
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'Chinaās HermĆØsā Laopu Gold and the search for Chinese luxury | Following the Yuan
Every few years, Chinese consumers hear about yet another brand that claims to be Chinaās HermĆØs. What makes a brand luxury, and will China ever haveā¦
May 16, 2025
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Junjie Wang
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China explainer š
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