Following the Yuan

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Consumer news digest 📆

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Sports edition: Running 🏃🏻‍♀️ (ON Running), Cycling 🚴🏻‍♀️(Rouleur Media), Sports Beauty 🌸 (Judydoll) | Following the Yuan
Shanghai, once the default launchpad for international brands, is now seen as an expensive option with diminishing return-on-investment.
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Yaling Jiang
4
#62: The “darkest days” of China luxury market 💎 , factory TikTok 2.0 🎥, consumer privacy safety concerns soar 😨| Following the Yuan
If you’re a paid member and interested in attending the YCW x KCL China event, I’m happy to get you tickets for this Saturday.
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Yaling Jiang
1
#61: Disney's 'talent' loss 🎠, New cancelations in Asia 🚫, Delayed justice in animal protection ⚖️ | Following the Yuan
If the government doesn’t provide legal protection for animals, China’s so-called pet economy is just an illusion.
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Yaling Jiang
1

Deep dives 🤔

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'China’s Hermès’ Laopu Gold and the search for Chinese luxury | Following the Yuan
Every few years, Chinese consumers hear about yet another brand that claims to be China’s Hermès. What makes a brand luxury, and will China ever have…
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Junjie Wang
4
The mystery of Lotso Bear's popularity in China: How I helped a video journalist uncover the story | Following the Yuan
What a strawberry-scented villain reveals about consumer trends in today's China. (You can watch the story on YouTube at the end.)
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Yaling Jiang
3
🚫📱US TikTok users flock to China’s Red Note. Why this matters. | Following the Yuan
Red Note, or Xiaohongshu, is likely to serve as a window to China for U.S. users, though its growing popularity and international user base could…
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Luna Huang Ruomin
1

China explainer 📙

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Following the Yuan
Following the Yuan
Get on-the-ground 'color' in China beyond the earnings calls and market reports.
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