🗼Why am I launching ApertureChina, a China-focused research & strategy consultancy when the market is so 'bad'? | Following the yuan

With Chinese consumers at the lens, ApertureChina provides solutions with journalistic vigor.

If your work is relevant to China’s consumer market, you may be confused about news coming from China these days.

On one end, large consumer companies said in their earnings call that the market is showing a softening Chinese consumer demand, on the other, with the state-sponsored China International Import Expo taking place, Chinese state media continu…