Following the Yuan

Following the Yuan

⛷️ Consumer news digest: Condom sales slump, skiing on budget, “90-year-old high energy girl” + 11 more updates

The brands we mentioned in this issue are: Jissbon, RedNote, RedPine, Pandora, Laopu Gold, Richemont, PopMart, Haidilao, Mannings, Jing (herbal spirits), Mixue, Ferrari

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Yaling Jiang and Rongrong Zhuge
Dec 16, 2025
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Happy holidays!

For the next two weeks, we are going to publish a media recipe guide and a reported piece by Wanqing Chen about how Chinese consumers’ sense of the economy diverse from or align with China’s financial indicators.

I’m flying from London to Lijiang to host a wedding this week (which haven’t prepared for). However, I’m mentally preparing for a challeng…

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