Following the Yuan

Following the Yuan

#74: AI short drama, Patagonia’s “earth tax” backlash, “drink-for-you” on demand, Lay's potato resto 🥔 | Following the Yuan

Chinese consumers are eating more instant noodles, not for economic reasons.

Rongrong Zhuge's avatar
Rongrong Zhuge
Apr 16, 2026
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Brands mentioned in this issue: Master Kong, BOSS Zhipin, Meituan, MUSINSA, Didi, Tencent, Lay’s, RedNote, Foxconn, Apple, Patagonia, ZXMOTO.

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Chinese consumers are eating more instant noodles, not for the reason you think // Over half of Chinese consumers increased their instant noodle intake over the past year, with more than 40% saying they …

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