Following the Yuan

Home
Podcast
Consumer news digest 📆
Deep dive 🤔
China explainer 📙
Personal essays 🤷🏻‍♀️
Web3 🌐
Archive
About

Weekly consumer news 📆

See all
#52: Chinese consumers VS the market 👥, Luckin's bet on overseas & Black Myth: Wukong 🐒, Solulu to marriage rates 👶| Following the Yuan
Hi everyone, good news!
 • 
Yaling Jiang
#51: Longer work hours 😪, Nike's China controversy 🏓, high-end outbound travel recovers 🥂, Grandpacore 👴🏻,deprioritizing hair…
Three days after Nike went trending on Weibo, the company still hasn't responded to the controversy caused by a global ad.
 • 
Yaling Jiang
#50: China polarizes on (Beagles 🧪, Japanese school stabbing 🏫) & Rewriting business rule book as (mainland F&B brands back off in HK 🤺…
Worrying patterns for Chinese society and businesses.
 • 
Yaling Jiang
3

Deep dives 🤔

See all
China’s sex toy makers are hitting the right spot 🎯 | Following the Yuan
Despite a lack of industry standards and persistent societal taboos, China’s multi-billion dollar sex toy industry continues to boom, albeit with many…
 • 
Caini YANG
1
How a small-town milk tea shop becomes the face of China's consumer brands🧋| Following the yuan
HeyTea's story is not just about milk tea. It is a testament to the power of small-town dreams, savvy marketing, and a relentless pursuit of quality.
 • 
Yuhao Yang
11
China is positioning Hainan as a duty-free haven. Will it fulfill its potential? 🌴| Following the yuan
The Chinese government wants Hainan to be ready for independent Customs operations by 2025. How do the consumers feel about it as a shopping…
 • 
Luna Huang Ruomin

China explainer 📙

See all
Following the Yuan
Following the Yuan
Get on-the-ground 'color' in China beyond the earnings calls and market reports.
Recommendations
View all 11
Asian Century Stocks
Asian Century Stocks
Michael Fritzell
Sinocism
Sinocism
Bill Bishop
Calling the Shots 话语权时代
Calling the Shots 话语权时代
Ivy Yang
China Translated
China Translated
Robert Wu
who what wai
who what wai
who what wai
About
The deets
Why subscribe & who am I?
Paid subscriber plan
What can you get?
ApertureChina
What do I do aside from the newsletter?
Social media
Instagram
Follow us for weekly updates
LinkedIn
Connect with Yaling

Following the Yuan

AboutArchiveRecommendationsSitemap
© 2024 Yaling Jiang
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture