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How a small-town milk tea shop becomes the face of China's consumer brands🧋| Following the yuan
HeyTea's story is not just about milk tea. It is a testament to the power of small-town dreams, savvy marketing, and a relentless pursuit of quality.
 • 
Yuhao Yang
11

Weekly consumer news 📆

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#46: Taiwan singer 'canceled'🚫, Prada wins in Asia 🙌, Starbucks' heavy discounts ✂️, new product development crossovers 🏷️, Weifang int'l…
20 years ago, domestic brands are copying marketing ideas from international brands; now, the trend has reversed.
 • 
Yaling Jiang
4
#45: JD.com's AI double 🤖, Beijing Marathon scandal 🏃🏻, dining-out economy 🍽️, cash rewards for store opening 🛍️, killing rumors 🤳🏼 …
Stores that open their first Asian or higher-level store in Shanghai will receive a one-time reward of 1 million RMB, a tempting enough offer?
 • 
Yaling Jiang
#44: Chengdu Disney 🏰, China's 1st F1 driver 🏁, Rapha enters China 🚴, Kosé quits Tmall🧖‍♀️, Xiaomi’s PR fight 🚙 | Following the yuan
Hi everyone, apologies for the delay as I continue to prioritize other people’s deadlines. 😭 This is something I’ve been reflecting on a lot. Moving…
 • 
Yaling Jiang

Deep dives 🤔

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How a small-town milk tea shop becomes the face of China's consumer brands🧋| Following the yuan
HeyTea's story is not just about milk tea. It is a testament to the power of small-town dreams, savvy marketing, and a relentless pursuit of quality.
 • 
Yuhao Yang
11
China is positioning Hainan as a duty-free haven. Will it fulfill its potential? 🌴| Following the yuan
The Chinese government wants Hainan to be ready for independent Customs operations by 2025. How do the consumers feel about it as a shopping…
 • 
Luna Huang Ruomin
Why am I hopeful(ish) about Country Garden's 'ghost city' in 2024? | Following the yuan
Country Garden's Forest City isn’t really for the high rollers, but for the mainstream middle-class in China who want to own property abroad, just like…
 • 
Yaling Jiang
3

China explainer 📙

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Following the yuan
Following the yuan
Original reporting, analysis, and commentary on China's consumer market in an economic downturn. Get on-the-ground 'color' beyond the earnings calls and market reports.
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