Following the Yuan

Following the Yuan

Home
Podcast
Consumer news digest 📆
Deep dive 🤔
China explainer 📙
China color 🎨
Think piece 🧠
Archive
About

Consumer news digest 📆

See all
Sports edition: Running 🏃🏻‍♀️ (ON Running), Cycling 🚴🏻‍♀️(Rouleur Media), Sports Beauty 🌸 (Judydoll) | Following the Yuan
Shanghai, once the default launchpad for international brands, is now seen as an expensive option with diminishing return-on-investment.
 • 
Yaling Jiang
4
#62: The “darkest days” of China luxury market 💎 , factory TikTok 2.0 🎥, consumer privacy safety concerns soar 😨| Following the Yuan
If you’re a paid member and interested in attending the YCW x KCL China event, I’m happy to get you tickets for this Saturday.
 • 
Yaling Jiang
#61: Disney's 'talent' loss 🎠, New cancelations in Asia 🚫, Delayed justice in animal protection ⚖️ | Following the Yuan
If the government doesn’t provide legal protection for animals, China’s so-called pet economy is just an illusion.
 • 
Yaling Jiang
1

Deep dives 🤔

See all
'China’s Hermès’ Laopu Gold and the search for Chinese luxury | Following the Yuan
Every few years, Chinese consumers hear about yet another brand that claims to be China’s Hermès. What makes a brand luxury, and will China ever have…
 • 
Junjie Wang
4
The mystery of Lotso Bear's popularity in China: How I helped a video journalist uncover the story | Following the Yuan
What a strawberry-scented villain reveals about consumer trends in today's China. (You can watch the story on YouTube at the end.)
 • 
Yaling Jiang
3
🚫📱US TikTok users flock to China’s Red Note. Why this matters. | Following the Yuan
Red Note, or Xiaohongshu, is likely to serve as a window to China for U.S. users, though its growing popularity and international user base could…
 • 
Luna Huang Ruomin
1

China explainer 📙

See all
Following the Yuan
Following the Yuan
Get on-the-ground 'color' in China beyond the earnings calls and market reports.
Recommendations
View all 13
RealTime Mandarin
RealTime Mandarin
Andrew Methven
Baiguan - China Insights, Data, Context
Baiguan - China Insights, Data, Context
Baiguan
China Translated
China Translated
Robert Wu
Taiwan Consumer Insights
Taiwan Consumer Insights
Matthew Ryan
Sinocism
Sinocism
Bill Bishop
About
The deets
Why subscribe & who am I?
Paid subscriber plan
What can you get?
ApertureChina
What do I do aside from the newsletter?
Social media
Instagram
Follow us for weekly updates
LinkedIn
Connect with Yaling

Following the Yuan

AboutArchiveRecommendationsSitemap
© 2025 Yaling Jiang
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture