In recent months, while economic downturns and discounts dominate discussions in other consumer sectors, the conversation in the pet sector begins with pet food producer Gambol's listing in A-shares.
Thank you for your market analysis. Your text is as interesting as it is pleasant to read.
Will you analyze the demographics of pet ownership?
I wonder if the phenomenon is growing in all age groups or if it is becoming a massive use among young people and stagnating among older people who already had animals.
Among the elderly, in France (but it must be the same in other countries), very elderly people who lose their animal do not get one back because they do not want the animal to survive them and become an orphan. Are you experiencing the same situation in China?
Thank you for the kind words and the thoughtful comment Alexandre!
China's pet ownership skew toward a demographic under 40, which I believe is attributed by this group's relatively high disposable income and modern views on pets. One 2021 report by iResearch says that 74% of >3,000 participants were born after 1985, while the 2022 report by Pethaloop said 36.8% of pet owners were born after 1995.
The phenomenon you describe isn't widespread yet, but it possibly will in a few decades as millennials and Gen-Zs age.
According to my observations, elderly people in China generally don't see animals as pets unless introduced by younger family members (still, there could be disagreements between the two generations, and a common belief argue that pets are bad for pregnancy). Another example is that my two grandmas in their 80s and 90s both had their dogs either being stolen or poisoned, so they initially opposed to me bringing home a rescue dog. In their times, the dogs were eating leftover human foods and used as housekeepers.
It's true, I hear the same things about animals from certain elderly people who grew up in the countryside where pets were useful. We didn't buy it for pleasure. Even today, in the region where my parents live, a dog is used for hunting or to watch over the house. These are therefore large dogs, which live tied up or in cages, while cats are left to their own devices.
The phenomenon of pets is mainly urban with working people who now buy several so that they do not get bored when they spend long days at home waiting for their owner to return. And in some companies, they organize dog days where dog owners can bring their pets to the office.
Thank you for your market analysis. Your text is as interesting as it is pleasant to read.
Will you analyze the demographics of pet ownership?
I wonder if the phenomenon is growing in all age groups or if it is becoming a massive use among young people and stagnating among older people who already had animals.
Among the elderly, in France (but it must be the same in other countries), very elderly people who lose their animal do not get one back because they do not want the animal to survive them and become an orphan. Are you experiencing the same situation in China?
Thank you for the kind words and the thoughtful comment Alexandre!
China's pet ownership skew toward a demographic under 40, which I believe is attributed by this group's relatively high disposable income and modern views on pets. One 2021 report by iResearch says that 74% of >3,000 participants were born after 1985, while the 2022 report by Pethaloop said 36.8% of pet owners were born after 1995.
The phenomenon you describe isn't widespread yet, but it possibly will in a few decades as millennials and Gen-Zs age.
According to my observations, elderly people in China generally don't see animals as pets unless introduced by younger family members (still, there could be disagreements between the two generations, and a common belief argue that pets are bad for pregnancy). Another example is that my two grandmas in their 80s and 90s both had their dogs either being stolen or poisoned, so they initially opposed to me bringing home a rescue dog. In their times, the dogs were eating leftover human foods and used as housekeepers.
It's true, I hear the same things about animals from certain elderly people who grew up in the countryside where pets were useful. We didn't buy it for pleasure. Even today, in the region where my parents live, a dog is used for hunting or to watch over the house. These are therefore large dogs, which live tied up or in cages, while cats are left to their own devices.
The phenomenon of pets is mainly urban with working people who now buy several so that they do not get bored when they spend long days at home waiting for their owner to return. And in some companies, they organize dog days where dog owners can bring their pets to the office.