Why am I optimistic about Starbucks China ☕ | Following the Yuan
Before making sweeping changes, Starbucks HQ must recognize that their self-perceived premium status does not exist in China.
One and a half years after my post about why Starbucks China was falling behind its competitors, I stand firm in what I said: that Starbucks continues to…
Fail to meet Chinese consumers’ changing perception about product price.
Fail to create new experiences and capture the cultural zeitgeist.
Fail to innovate on the product level at China’s speed.
After al…
