3 reasons why Starbucks China may not perform well in this & next quarter | Following the yuan

When Starbucks China doesn’t represent quality, brand cachet, nor does it offer cost-effectiveness, what value does it have in addition to corporate mooncake vouchers and good wifi?

You may not feel the same but I have as much anticipation for Starbucks’ next earnings call on May 2 as I do for another Hollywood blockbuster with an all-Asian cast.

That’s because: Q2 2023 will be the first quarter where Starbucks China faces tough local competition after the country lifted all restrictions, whereas, in previous quarters, it could alw…