With Starbucks China has made the expected recovery from the pandemic, it's uncertain whether the momentum will carry it through the cutthroat local competition.
and recent news coming from within the industry seems to point into this direction, as recent articles within the Chinese coffee industry are mentioning that, it seems, Chinese customers think that innovation of Starbucks drinks is somewhat conservative... its products in China are either "intact" or when new products are launched, Chinese consumers feel the taste is "much the same" and doesn't "hit" most consumers' expectations; this is an issue Starbucks needs to work on, as Chinese coffee drinkers (and Chinese consumers in general) like new things, all the time.
Not sure if I understand you correctly, but I don’t think coffee has IP built in it? If it did then the independent Italian cafes can sue the hell out of Starbucks in a class action.
Re: success, it entered China over 2 decades ago was the country became open to foreign business and the demographic dividend was untapped. It doesn’t touch on sensitive subjects or data; and in the business context, it’s established itself as the market leader.
I think I want to reiterate the timing because if it entered today, it may be a different story. Over 20 years ago, Starbucks was THE ONE in China. When I first went In early 2000s in a higher tier city, I took pictures!
very good piece about Starbucks in China!
and recent news coming from within the industry seems to point into this direction, as recent articles within the Chinese coffee industry are mentioning that, it seems, Chinese customers think that innovation of Starbucks drinks is somewhat conservative... its products in China are either "intact" or when new products are launched, Chinese consumers feel the taste is "much the same" and doesn't "hit" most consumers' expectations; this is an issue Starbucks needs to work on, as Chinese coffee drinkers (and Chinese consumers in general) like new things, all the time.
For sure! As we can see across various consumer brands, Chinese consumers are quite spoiled 😆
Not sure if I understand you correctly, but I don’t think coffee has IP built in it? If it did then the independent Italian cafes can sue the hell out of Starbucks in a class action.
Re: success, it entered China over 2 decades ago was the country became open to foreign business and the demographic dividend was untapped. It doesn’t touch on sensitive subjects or data; and in the business context, it’s established itself as the market leader.
P.S. What does 社会主席 mean?
No worries!
I think I want to reiterate the timing because if it entered today, it may be a different story. Over 20 years ago, Starbucks was THE ONE in China. When I first went In early 2000s in a higher tier city, I took pictures!