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What were Chinese consumers' (and investors) thinking during CNY 🧨🍊 | Following the Yuan
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What were Chinese consumers' (and investors) thinking during CNY 🧨🍊 | Following the Yuan

CNY is much more than lion dance and red packets for Chinese people.

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Yaling Jiang
Feb 04, 2025
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What were Chinese consumers' (and investors) thinking during CNY 🧨🍊 | Following the Yuan
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Welcome to β€œChina color” β€” a column that records Chinese people’s unfiltered, original voices and my field trips.

Last week, I picked some favorite Chinese New Year campaigns while dissing others. As the public holiday concludes, let’s take a look at what individuals are happy, concerned and hopeful about.

On a bigger picture, it’s the very first year th…

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