Too big to cancel? The curious comeback of Cai Xukun | Following the Yuan

On China’s ‘traffic star' phenomenon and high tolerance around morally compromised male celebrities

The first time I experienced the power of traffic star was after a couple of mundane e-commerce purchase. Along with my chocolate and face cream from two separate brands came with fridge magnets, postcards, bag accessory, all carrying a print out of a young male actor.

I thought these may be important to a fan, so instead of throwing it away, I posted on…