Following the Yuan

Following the Yuan

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Following the Yuan
🚫📱US TikTok users flock to China’s Red Note. Why this matters. | Following the Yuan
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🚫📱US TikTok users flock to China’s Red Note. Why this matters. | Following the Yuan

Red Note, or Xiaohongshu, is likely to serve as a window to China for U.S. users, though its growing popularity and international user base could attract greater scrutiny at home.

Luna Huang Ruomin's avatar
Luna Huang Ruomin
Jan 14, 2025
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Following the Yuan
Following the Yuan
🚫📱US TikTok users flock to China’s Red Note. Why this matters. | Following the Yuan
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Key takeaways:

  • Analysts see the migration as a business opportunity for both Chinese and international creators, as well as Xiaohongshu.

  • Xiaohongshu is likely to serve as a window to China for U.S. and other English-speaker users, but it is also facing increased scrutiny from the Chinese government.

  • For many users such as 18-year-old Steve Que, it is“the f…

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A guest post by
Luna Huang Ruomin
Freelance writer/journalist interested in contemporary China and culture stuff
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