🤜 What can companies learn from the crises of BMW Group & Cathay Pacific in China | Following the yuan

Unraveling the 3 big factors behind these costly employee mishaps

There have been market-moving public relations crises over the last few weeks in China starting from banal things including ice cream for BMW Group (BMWG.DE) and blankets for Cathay Pacific Airways Ltd (0293.HK). And from where I see it, the frequency would only continue.

In this post, I intend to lay out the confluence of factors affecting these large b…