[OOO] Starbucks' contender Mixue's Zhengzhou store & founder home city trip 1/2
As premium — “something extra” — being stripped away of what consumers are willing to pay for. It's also driven Mixue’s success.
Editor’s note: [OOO] is an occasional column that provides on-the-ground insights from my visits to trade shows and events in China.
You’ve probably already come across enough analysis of Mixue over the last few weeks, and I won’t repeat and rehash here. (
had a great one on Substack.) What I want to do is giving more context based on my trip with Loui…Keep reading with a 7-day free trial
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