A research proposal: Will the Cai Guo-Qiang fireworks controversy hurt Arc’teryx’s sales? 🎆 | Following the Yuan
Let's get to the point.
It’s been almost a week since fireworks artist Cai Guo-Qiang initiated his show “Rising Dragon” on the Tibetan Himalayan Plateau for Anta-owned Canadian outdoor brand Arc’teryx.
The conversations about the controversy have not died down, because a social event of a business nature like this presents a rare opportunity for the public to voice their opini…
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