Following the Yuan

Following the Yuan

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Following the Yuan
Following the Yuan
How RedNote's commercial nature protects social progress in China 🌱 | Following the Yuan

How RedNote's commercial nature protects social progress in China 🌱 | Following the Yuan

The $26-billion platform’s consumer-driven roots make space for progressive voices within limits.

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Yaling Jiang
Jun 24, 2025
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Following the Yuan
Following the Yuan
How RedNote's commercial nature protects social progress in China 🌱 | Following the Yuan
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Over the years, I’ve written quite a lot about RedNote — the platform that Chinese millennials and Gen-Zs use for Ask-Me-Anything and sharing lifestyle tips, the platform that invested in public blockchain even as Beijing banned its applications domestically, the platform that gained hundreds of thousands of #tiktokrefugees earlier this year. Thanks to …

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