📦 Pre-made meals, coconut, tea drinks: 3 food & drink trends in a post-Covid China | Following the yuan

What food & drink trends have you observed in your local area? 🤔

I don’t know about you, but I’ve felt relieved after the economic slowdown became the official narrative worldwide, because there’s less pressure for me as a consumer to overspend.

During the boom of DTC and so-called new consumer brands in China from 2014 to ~2018, it was the norm for me and my friends to go to the new bar to try three different kinds…