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Following the Yuan
Weekly #23: Why Li Jiaqi won't be canceled 🎥 , Xiaohongshu fails at e-commerce again 🏝️, Estée Lauder banks on C-beauty 👄 | Following the yuan
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Weekly #23: Why Li Jiaqi won't be canceled 🎥 , Xiaohongshu fails at e-commerce again 🏝️, Estée Lauder banks on C-beauty 👄 | Following the yuan

Being a skeptic, I doubt that Li Jiaqi will be canceled. Similarly, I question whether the investment from Estée Lauder Companies into an influencer-led brand will yield sustainable results.

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Yaling Jiang
Sep 13, 2023
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Weekly #23: Why Li Jiaqi won't be canceled 🎥 , Xiaohongshu fails at e-commerce again 🏝️, Estée Lauder banks on C-beauty 👄 | Following the yuan
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Alright, the dust has settled. I've been diagnosed with pneumonia, an unfortunate escalation from a common cold. cough cough. This isn't the first time an illness has taken a severe turn for me. Two years ago, a flu progressed into myocarditis, and its haunts me until this day. Note to self and to you all, rest properly when you’re ill, you are no superman.

Talking about not being superman…Li Jiaqi, who once hailed as the 'lipstick king' for testing 380 lipsticks in a seven-hour livestream session, has somehow become the public enemy since last week.

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1. Why Li Jiaqi won't be canceled 🎥

What happened: Li Jiaqi remains one of the few top livestreamers in the public spotlight after the tax evasion fallout involving Viya, Cherie and Sunny in late 2021. This prominence makes him a magnet for public scrutiny with each remark or action. His latest controversy is a testament to that.

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