Following the Yuan

Following the Yuan

Why do consumers think foreign brands are selling their China businesses? ⚔️ | Following the Yuan

Starbucks, Häagen-Dazs and Pandora VS the likes of Mixue, Pop Mart and Laopu Gold

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Yaling Jiang's avatar
Rongrong Zhuge
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Yaling Jiang
Sep 07, 2025
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Welcome to “China color” — a column that records Chinese people’s unfiltered, original voices, as well as our writers’ field trips.

In the last few months, we have seen a number of multinational brands, from Starbucks to Häagen-Dazs to Pandora, selling part or all of their China businesses.

We analyzed some RedNote comments under relevant discussions f…

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