Christmas special III: what does the popularization of mulled wine🍷tell you about China? | Following the yuan

Understand how China consumer market works via these 3 trends that dominate Shanghai this Christmas (3/3)

Dec 20, 2023

∙ Paid

Welcome to the last edition of Christmas special! This time, we will talk about mulled wine and how this ancient Roman concoction evolved into Shanghai’s winter beverage of choice. (Here, another reason for you to think about the Roman Empire.)

In 2014, one of my first articles for Caixin’s lifestyle platform Enjoy (RIP) , which marked my forey into writ…

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