🌐 First AI-driven Double 11, and 11 other consumer market updates | Following the Yuan

Brands mentioned in this issue: KFC, Meituan, Mixue, Apple, Haidilao, Yuan Programming, Arc’teryx, Pas Normal Studios.

Hi, I recently took a trip up to Uni of Edinburgh. It was for a talk at the China Futures Society to discuss China’s social progress through a commercial lens.

In particular, how luxury marketing campaigns and RedNote posts, especially those urging female consumers to prioritize their needs and be the trailblazers of their fields, are evoking a collecti…