Following the Xinjiang cotton controversy, Ralph Lauren, Burberry, and Nike have become targets of consumers' discount strategies under Double 11's complex rules.
Wow, its pretty complex and time consuming process to get a discounted deal. During my career as a Communications Technology professor I used to do a lot of consulting in Australia, South Africa and New Zealand, but still had to follow the 'publish or perish' mantra to remain relevant in academia. So I would use many of these projects as a basis for research publications. This seems to be you are doing, but in newsletter form? Thank you for your hands on, fascinating insights.
I find the pay-up-front model fascinating, because it’s expanded to tea chains and restaurant and I’ve even seen bars do it (one year gym subscription is not unheard of where I’m from). But it’s basically the customer acting as bank for the shop and what happens when said shop is in trouble? A bubble-tea run? And I’d kill to know the amount of outstanding “consumer deposits” in all these businesses?
I don't think it's exactly the same thing — many F&B, and the likes of bike sharing, power bank sharing programs offer a loyalty price for a set time — but the membership model definitely inspired them to do so.
"What you get in return isn’t a grade but money saved." that would be so funny if taobao actually did give you a grade!
Oh yea it'd be cute to have something like "you beat xx% users in China in saving with us", but I assume they don't want to encourage that...
yea maybe its a 3rd party thing someone builds
Wow, its pretty complex and time consuming process to get a discounted deal. During my career as a Communications Technology professor I used to do a lot of consulting in Australia, South Africa and New Zealand, but still had to follow the 'publish or perish' mantra to remain relevant in academia. So I would use many of these projects as a basis for research publications. This seems to be you are doing, but in newsletter form? Thank you for your hands on, fascinating insights.
I find the pay-up-front model fascinating, because it’s expanded to tea chains and restaurant and I’ve even seen bars do it (one year gym subscription is not unheard of where I’m from). But it’s basically the customer acting as bank for the shop and what happens when said shop is in trouble? A bubble-tea run? And I’d kill to know the amount of outstanding “consumer deposits” in all these businesses?
I don't think it's exactly the same thing — many F&B, and the likes of bike sharing, power bank sharing programs offer a loyalty price for a set time — but the membership model definitely inspired them to do so.