Crocs, Dr. Martens, Birkenstock: the rise and fall of famous footwear in China
A glimpse into the three brands' history in China's now 450-billion yuan footwear market.
Crocs, Birkenstock, Dr. Martens — these three famous shoes are all on the tip of tongue in China in recent weeks for various reasons.
While Crocs have caught on among young girls, Birkenstock has made a small comeback with its exposure in the Barbie movie, and Dr. Martens was trending in China for a few days due to store closures and clearance sales.
