Christmas special I: what does wall-climbing Santas 🎅 tell you about China? | Following the yuan

Understand how China consumer market works via these 3 trends that dominate Shanghai this Christmas (1/3)

Hi there. Merry Christmas, are you also embracing the final work sprint before officially lying flat in a week? If so, we are in the trenches together.

Christmas in China holds a unique charm. Despite some news of local schools banning it in recent years, there has not been any official stance against the Christian holiday. Retailers and brands refuse t…