A decade of change: Has China's independent designer boom come to an end?🥀 | Following the Yuan

Ten years ago, the biggest challenge for Chinese designers was visibility. Now, the challenge is saturation—of trends, platforms, pressures, and expectations—all amid the global economic slowdown.

Yaling’s note: China’s consumer market iterates so fast that it often feels like a luxury, or even a waste of time, for practitioners to pause and reflect. What Junjie captures here from an insider’s perspective mirrors my broader market observations: creativity is now being replaced by imitation, long-term vision replaced by short-term gains. The golde…