[OOO] How Beijing's Friendship Store preserves a piece of Chinese retail history by reinventing itself šļø | Following the Yuan
As a historic mall that first sold Coca Cola in the 70s, Beijingās Friendship Store hasn't been able to keep pace with the fast-moving Chinese market. Here is their latest attempt.
Editorās note: Most Chinese consumers put novelty on a pedestal. However, such urban renewal projects represent a plethora of similar ones led by local governments and developers in an effort to fuse the old and the new.
About the author: Rachel Ruonan Zheng is freelance writer and former editor at Vice China. Her Substack
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