[OOO] How Beijing's Friendship Store preserves a piece of Chinese retail history by reinventing itself 🛍️ | Following the Yuan

As a historic mall that first sold Coca Cola in the 70s, Beijing’s Friendship Store hasn't been able to keep pace with the fast-moving Chinese market. Here is their latest attempt.

Editor’s note: Most Chinese consumers put novelty on a pedestal. However, such urban renewal projects represent a plethora of similar ones led by local governments and developers in an effort to fuse the old and the new.

About the author: Rachel Ruonan Zheng is freelance writer and former editor at Vice China. Her Substack 3rd Culture Kids explores the intimate interse…