An FAQ on Chinese New Year 2023 fashion campaigns + 32 of 'em | Following the yuan

If you want to pay more attention to the largest-luxury-market-to-be, CNY campaigns are a good pace to start.

As someone who started covering fashion with the subject of Chinese New Year campaign, I have a soft spot for it: it’s always a good listicle opportunity, which means easy work; it’s fun when it’s boring, so that I can just sift through beautifully done digital catalogs; it’s more fun when marketing pitfalls present themselves.

If you want to pay more a…