#60: The death of 'premium' in China 💀, Fried chicken war 💸, Dior Corruption🖤| Following the Yuan

Brands that carry unwanted premium — perceived from the Chinese consumers POV — are dying.

Hi everyone, hope your days are getting brighter as they are in London (physically and metaphorically). Thanks to those who attended last week’s ‘On the Ground’ session at LSE, where we did the highly anticipated book raffle and discussed many recent topics like Ne Zha’s global box office, what’s holding back Chinese companies’ overseas expansion, and w…