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There’s a couple of good options in here for the next RTM newsletter! Cai Xukun’s original scandal was a big one. Surprised he’s back….

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I'm so happy to hear! You remind me that I also wrote about his case last year: https://www.chineseconsumers.news/p/being-canceled-cancel-culture-china

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Great update as always, thank you Yaling. Interesting that as a Westerner I am considered "white", which is a terrible generalisation and an even worse one that I eat what Chinese people are calling white food. This is a great example of bricolage.

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I think the narrative may stem from the U.S., as the trend was initially made popular by professionals & students living there. Xiaohongshu users then conveniently translated to 'bai ren fan'.

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Are you trying to imply that not all white men eat avocado toast for lunch? 🤔

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